Apple announces new foldable phone, the iPhone Duo

Watch on YouTube ↗  |  September 09, 2026 at 19:01  |  2:07  |  CNBC
Speakers
Mackenzie Sigalos — Crypto Reporter/Analyst, CNBC

Summary

CNBC's MacKenzie Sigalos reports from Apple's Cupertino event, where John Ternus debuted the foldable iPhone Duo, positioned as the most significant iPhone form factor change in company history. The event also covered iterative iPhone 18 Pro/Pro Max updates and a new Apple Watch audio AI feature called Siri Recap, while the presentation emphasized Apple's AI strategy. Apple shares were down about 1% during the report.

  • Apple debuts a new foldable phone called iPhone Duo, comparing its closed size to a passport and open size to a small iPad.
  • John Ternus is introduced as the new CEO era begins at Apple.
  • iPhone 18 Pro and Pro Max receive better battery life, new colors, and the A20 Pro chip, but updates are described as mostly incremental and cosmetic.
  • iOS 27 includes a handoff feature allowing the same phone number to move seamlessly between iPhone 18 and iPhone Duo.
  • Apple's presentation is heavily focused on AI strategy, positioning the iPhone as the ideal hardware for the new AI era.
  • New Apple Watch features include Audio Intelligence and Siri Recap, which provides end-of-day summaries of conversations.
  • Apple stock is down about 1% during the event.
Ideas
Mackenzie Sigalos Crypto Reporter/Analyst, CNBC 0:28
Foldable iPhone Duo is Apple's compelling catalyst.
Apple's new foldable iPhone Duo is described as the most significant form factor change in iPhone history, and because the iPhone 18 Pro/Pro Max hardware updates are mostly incremental and cosmetic, the foldable is the compelling new product story. Apple shares are down about 1% during the event.
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This CNBC video, published September 09, 2026, features Mackenzie Sigalos discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Mackenzie Sigalos  · Tickers: AAPL