Apple is expected to unveil its first-ever foldable iPhone: Here's what you need to know

Watch on YouTube ↗  |  September 08, 2026 at 18:45  |  3:37  |  CNBC
Speakers
Mackenzie Sigalos — Crypto Reporter/Analyst, CNBC
Eunice Yoon — CNBC Correspondent

Summary

CNBC previewed Apple's expected first foldable iPhone launch, emphasizing a higher-priced Pro/Pro Max lineup that should support average selling prices and margins. The event is framed as the start of a broader Apple product reset including MacBooks, AirPods, smart glasses and home devices. Correspondents also reported new foldable launches from Huawei and Xiaomi, with steep pricing partly blamed on high memory costs.

  • Apple expected to unveil its first foldable iPhone at upcoming event.
  • Fall lineup seen shifting to higher-priced Pro and Pro Max models.
  • A20 Pro chip expected to improve on-device Siri AI capability.
  • Higher-priced mix seen lifting ASPs and protecting margins.
  • Broader Apple product pipeline includes touchscreen MacBooks, camera AirPods, smart glasses, home devices.
  • Huawei launched Mate X2 trifold at $3000-$3700.
  • Xiaomi launched 18 Fold at $1500-$2100, citing high DDR/memory costs.
Ideas
Mackenzie Sigalos Crypto Reporter/Analyst, CNBC 0:38
Foldable iPhone lifts Apple pricing power.
Apple is expected to unveil its first foldable iPhone, shifting from iterative updates to entirely new devices; the fall lineup will be higher-priced Pro and Pro Max models only, with upgraded specs including the A20 Pro chip, and that higher-priced mix should lift average selling prices and help protect margins as component costs rise.
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This CNBC video, published September 08, 2026, features Mackenzie Sigalos discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Mackenzie Sigalos  · Tickers: AAPL