Buzzberg Cup Live

Samsung shares slide despite profit exceeding Nvidia and Apple

Watch on YouTube ↗  |  July 07, 2026 at 15:33  |  2:29  |  CNBC
Speakers
Kristina Partsinevelos — Markets Reporter, CNBC

Summary

Kristina Partsinevelos reports on Samsung's strong quarterly profit that still led to a sharp share decline. She explains the sell-off was driven by ultra-high investor expectations, whisper numbers, and spreading weakness across memory names like SK Hynix and Micron. Analyst notes point to memory exhaustion and ADR-related overcapacity fears, but industry fundamentals remain solid with DRAM prices forecast to climb strongly this quarter.

  • Samsung posted a blowout quarter with operating profit up 19-fold and revenue at a record, yet shares fell up to 10%.
  • The stock's 380% one-year gain meant beating Wall Street estimates by 6% wasn't enough; it needed to clear higher whisper numbers.
  • Sell-off spread to SK Hynix (-6%), the KOSPI (-5% with circuit breaker), and US peers Micron (-6%) and Sandisk (-9%).
  • Morgan Stanley called the move 'memory exhaustion,' and the upcoming $28 billion SK Hynix ADR listing may be adding selling pressure and long-term overcapacity concerns.
  • Kristina Partsinevelos emphasized that Samsung, SK Hynix, and Micron are not interchangeable due to their different AI exposure and business models.
  • Despite the pullback, Counterpoint Research sees DRAM prices rising 10–20% this quarter, signaling industry fundamentals remain strong.
Ideas
Kristina Partsinevelos Markets Reporter, CNBC 1:52
Memory stocks differ sharply by AI exposure
The three major memory names—Samsung, SK Hynix, and Micron—are not interchangeable because they have distinct business profiles: Samsung is the biggest and most diversified (fabs, smartphones, memory), SK Hynix leads in high bandwidth memory and is the main supplier to Nvidia, making it the purest AI memory play, and Micron is focused on locking in long-term supply deals to avoid boom-and-bust cycles. Investors should differentiate their exposure based on these profiles.
Up Next

This CNBC video, published July 07, 2026, features Kristina Partsinevelos discussing 005930.KS, MU, 000660.KS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Kristina Partsinevelos  · Tickers: 005930.KS, MU, 000660.KS