SK Hynix Share Buyback Cancellation Started Today | Park Se-ik Executive Director & Chesley Investment Advisory

SK Hynix Share Buyback Cancellation Started Today | Park Se-ik Executive Director & Chesley Investment Advisory [Morning Brief / 26.08.20.Thursday]
Watch on YouTube ↗  |  August 20, 2026 at 02:09  |  32:23  |  Chesley Investment Advisory (체슬리투자자문)
Speakers
Choi Ho — Vice President
Wang Bak-sa — Guest
Park Se-ik — CEO, ex-Chief Strategist

Summary

The video discusses SK Hynix's aggressive shareholder return policy and the strong earnings momentum for MLCC and substrate manufacturers like Samsung Electro-Mechanics, Simmtech, and TLB due to AI demand. It also highlights the recovery in the global cosmetics sector, noting that the end of inventory destocking in China presents opportunities for brands like Estée Lauder and Korean OEM/ODM companies.

  • SK Hynix's early execution of a massive share buyback and cancellation program signals strong management confidence and will boost per-share value.
  • Samsung Electro-Mechanics is seeing rapid margin expansion due to 10-30% price hikes in MLCCs driven by AI server and EV demand.
  • Smaller substrate players like Simmtech and TLB offer even sharper upside potential due to faster unit price increases compared to larger peers.
  • Estée Lauder's margins are recovering as the prolonged inventory destocking phase in the Chinese market comes to an end.
  • Korean cosmetics brands like LG H&H and Amorepacific are expected to benefit from the global inventory clearance cycle.
  • OEM/ODM companies like Kolmar Korea and Cosmax provide a safer investment route to capitalize on the broader cosmetics industry recovery.
Ideas
Choi Ho Vice President 0:15
Massive share buybacks will boost per-share value.
SK Hynix has announced a massive shareholder return policy, planning to use at least 50% of its cumulative free cash flow for returns. The early execution of a large share buyback and cancellation over the next three months demonstrates management's confidence in future cash flows and will continuously reduce the share count, boosting per-share value.
Choi Ho Vice President 4:44
Rising MLCC prices will drive earnings growth.
Samsung Electro-Mechanics is experiencing tight supply and exploding demand for MLCCs and FC-BGA substrates, driven by AI servers and EVs. With recent price hikes of 10-30% and operating margins expanding rapidly, earnings estimates are being sharply upgraded, offering about 50% upside to a conservative target price.
Choi Ho Vice President 15:17
Substrate price hikes offer strong upside potential.
While Samsung Electro-Mechanics is a solid investment, its stock is heavily correlated with the broader memory cycle. Smaller substrate specialists like Simmtech and TLB are seeing even faster and stronger unit price increases for their products, offering a sharper edge and more direct upside from the current price hikes.
Chinese inventory destocking ends, driving multiple expansion.
Estée Lauder's recent solid earnings indicate that the prolonged inventory destocking phase in the Chinese market is finally ending. The company is no longer relying on deep discounts and is returning to normal pricing, which will drive margin recovery and potential multiple expansion from 30x to 35-40x.
Global inventory clearance improves major cosmetics margins.
As global peers to Estée Lauder, major Korean cosmetics brands like LG H&H and Amorepacific should also benefit from the end of the global inventory destocking cycle. Their margins are expected to improve as inventory issues are resolved, although LG H&H's high exposure to offline channels in China remains a slight drag.
Park Se-ik CEO, ex-Chief Strategist 24:45
OEM/ODM companies offer safe cosmetics recovery exposure.
For investors who are unsure which specific cosmetic brands will win the market, investing in major OEM/ODM companies like Kolmar Korea and Cosmax is a highly effective strategy, as they manufacture products for most of the successful brands regardless of which one leads in sales.
Up Next

This Chesley Investment Advisory (체슬리투자자문) video, published August 20, 2026, features Choi Ho, Wang Bak-sa, Park Se-ik discussing 000660.KS, 009150.KS, 222800.KQ, 356860.KQ, EL, 051900.KS, 090430.KS, 161890.KS, 192820.KS. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Choi Ho, Wang Bak-sa, Park Se-ik  · Tickers: 000660.KS, 009150.KS, 222800.KQ, 356860.KQ, EL, 051900.KS, 090430.KS, 161890.KS, 192820.KS