LIV Golf Files for Bankruptcy Protection

Watch on YouTube ↗  |  September 08, 2026 at 21:18  |  2:31  |  Bloomberg Markets
Speakers
Randall Williams — Sports Business Reporter, Bloomberg

Summary

Bloomberg senior sports reporter Randall Williams explains that LIV Golf's New Jersey bankruptcy filing was not a surprise. He says the Saudi-backed league lost far more money than it made after Saudi funding was pulled back, while the PGA Tour recovered quickly with larger capital access and a century-long brand. Williams expects some LIV golfers to return to the PGA Tour while others may stay through the bankruptcy process.

  • LIV Golf filed for bankruptcy protection in New Jersey.
  • Randall Williams says LIV's losses versus revenue were astronomical after Saudi funding was pulled.
  • Saudi backers provided only a bridge for the bankruptcy process rather than continued heavy funding.
  • The PGA Tour recovered quickly and could access up to $3 billion via PGA Tour Enterprises.
  • Williams says the PGA Tour's 100-year history and familiarity beat LIV's innovation.
  • Some LIV golfers may return to the PGA Tour; others may stay with LIV.
  • The segment discusses private sports leagues and names no public securities.
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