Ideas
Memory stocks extremely cheap, upside ahead.
Memory semiconductors are still a cyclical industry, but the cycle is stabilizing with structural supply shortages. Samsung Electronics and SK hynix trade at extremely low valuations (P/B well below historical norms, 12-month forward P/E around 3.6x for SK hynix) despite rising prices and long-term supply contracts. As the industry gradually moves away from extreme boom-bust cycles, even conservative P/B multiples would support significant upside for both stocks.
Hyundai Motor undervalued, robotics value not priced.
Hyundai Motor has fallen to a P/B of 0.8x and a forward P/E of 10x after peaking at 15x, with the physical AI/robotics theme almost completely unpriced. Institutional and foreign flows have recently turned to net buying. Once market sentiment shifts, the stock is likely to find a bottom and rebound above 400,000 KRW, with further upside possible as robotics events (Atlas update, Samsung's RX division) could act as catalysts.
Power equipment oversold, sharp rebound expected.
Hyosung Heavy Industries posted a 25% operating margin, well above the typical 10% for power equipment, yet the stock sold off because the market deemed it insufficient. The entire power equipment sector has given back this year's gains and returned to January price levels. Fundamentals remain strong (sales and profit growth), and the sell-off appears sentiment-driven, creating a setup for a sharp rebound.
POSCO Holdings poised for technical recovery.
POSCO Holdings is dragged by weak secondary battery sentiment, but supply/demand posture is not bad and the secondary battery sector is poised to rebound once the broader market stabilizes. Technically, reclaiming the 325,000 KRW resistance would clear a small consolidation box and open a quick path to 360,000 KRW, with the 120-day moving average as a later target.
Chip equipment/substrate dip is a buying opportunity.
Korean semiconductor equipment and substrate stocks (Wonik IPS, Eugene Technology, EO Technics, Daeduck Electronics, Simmtech) have been heavily sold off despite a secular decade-long capex upcycle. Valuations have compressed from 30x to below 20x P/E, and the sell-off is blamed on sentiment rather than fundamental demand destruction. The plunge creates a buying opportunity, especially given continued expansion plans and strong order momentum.
RFHIC oversold, buy on base formation.
RFHIC's Q2 operating profit of 11.2 billion KRW was solid, and annual forecasts exceed 50 billion KRW. The stock has dropped back to pre-hype levels despite no fundamental disappointment. A base near 45,000 KRW on low volume would be a buying opportunity, and scaling in after a confirmed break of the 50,000 KRW level could lower average cost while positioning for a rebound.
Samsung E&A cheap, institutional accumulation, rebound.
Samsung E&A benefits directly from Samsung Group's massive semiconductor capex as a main contractor, and also has exposure to Middle East projects. Earnings are strong and growing over 20% YoY, yet the stock trades at only 9x forward P/E, much cheaper than peers like Hyundai E&C at 15x. Institutions, particularly pension funds and insurers, are accumulating; technical support at 38,000 KRW has held multiple times, and a push above 40,000–48,000 KRW would restore an uptrend.
Isu Petasys oversold, expansion supports growth.
Isu Petasys is planning additional capacity expansion, signaling that demand and profitability remain strong. The stock's P/E has collapsed from 40x to 14x, making it heavily oversold. Institutions have been buying throughout the decline, and net foreign buying of nearly 330,000 shares appeared recently. Once the stock stabilizes around 68,000–70,000 KRW, a stable uptrend can resume.
This 815 Money Talk (815머니톡) video, published July 30, 2026,
features Lee Kwon-hee
discussing 005930.KS, 000660.KS, 005380.KS, 298040.KS, 005490.KS, 084370.KQ, 353200.KS, 039030.KQ, 222800.KQ, 030530.KQ, 230240.KQ, 028050.KS, 007660.KS.
8 trade ideas extracted by AI with direction and confidence scoring.
Speakers:
Lee Kwon-hee
· Tickers:
005930.KS,
000660.KS,
005380.KS,
298040.KS,
005490.KS,
084370.KQ,
353200.KS,
039030.KQ,
222800.KQ,
030530.KQ,
230240.KQ,
028050.KS,
007660.KS