VZ VZ Verizon Communications Inc. Loading... : Bullish and Bearish Analyst Opinions

Assurant's prepaid device protection business is a major growth vector, now encompassing multiple brands for Verizon (Visible, Total, Straight Talk), signaling a fragmented but rapidly expanding partnership that could be replicated with other carriers. — The strategy of winning prepaid brands is a wedge into the postpaid market, potentially disrupting the incumbents' (like Assurant's competitors) hold on the big carriers' core business.

Verizon's Total Wireless brand is growing and adding device protection plans, which boosts per-subscriber revenue at Verizon.