OP OPENAI OpenAI, L.L.C. Загрузка... : Бычьи и медвежьи мнения аналитиков

As consumers increasingly use AI chatbots like ChatGPT for product discovery, Ulta has scaled content to be an authoritative source on these platforms, positioning itself to capture AI-driven traffic, a new and growing customer acquisition channel. — This early-mover advantage in AI-driven commerce could become a significant competitive advantage for Ulta in the future, creating a new growth channel and potentially acting as a threat to traditional search giants.