CU CUBE CubeSmart Loading... : Bullish and Bearish Analyst Opinions

Marketing spend is being used explicitly as a lever to drive move-in rates, indicating that companies with the balance sheet to fund marketing have a competitive advantage in the current demand environment. — This signals that marketing ROI is high and that the demand recovery is partly a function of customer acquisition spend, which could pressure NOI margins for players that are not able or willing to invest at this level.