Meta faces poor AI monetization, massive capex, and an “enshittification” problem. The author suggests shorting Meta as a pair trade against long Reddit, implying relative underperformance. Short Meta based on deteriorating monetization efficiency and high spending. AI breakthroughs, cost cuts, or ad recovery could reverse the thesis.
Meta faces poor AI monetization, massive capex, and an “enshittification” problem. The author suggests shorting Meta as a pair trade against long Reddit, implying relative underperformance. Short Meta based on deteriorating monetization efficiency and high spending. AI breakthroughs, cost cuts, or ad recovery could reverse the thesis.
Reddit has significant growth runway and is expanding its user base & monetization. The author sees Reddit as undervalued relative to its potential and explicitly labels it a high-conviction play. Long Reddit on belief that its platform will capture more advertising and AI-related value. Slower user growth, competition from other social platforms, regulatory pressure on data usage.
Reddit has significant growth runway and is expanding its user base & monetization. The author sees Reddit as undervalued relative to its potential and explicitly labels it a high-conviction play. Long Reddit on belief that its platform will capture more advertising and AI-related value. Slower user growth, competition from other social platforms, regulatory pressure on data usage.