The group discusses the "Dead Internet" theory, noting that "60 or 70% of the replies... are slop." Thompson mentions seeing Community Notes appearing on Instagram, indicating the bot/misinformation problem is spreading beyond X. If a significant percentage of engagement on social platforms is non-human, advertising metrics (CPM/CPC) are effectively fraudulent or highly inflated. As advertisers realize they are paying to show ads to "agents on a Mac Mini" rather than humans, ad revenue for open social platforms (like Meta) faces a structural de-rating risk. Watch for deterioration in ad-efficiency metrics as the "bot problem" dilutes the value of user bases. Meta successfully implements "human-only" filters or biometric verification to restore advertiser trust.