"We got a lot of cool stuff brewing with Sharpie, so I can't tell you what's to come next, but just stay tuned." Sharpie is a flagship brand within Newell Brands (NWL). Owens is signaling a new marketing push or product collaboration. Leveraging nostalgic, viral sports moments (the original Sharpie touchdown celebration) is a high-ROI marketing strategy that can drive sales in the Home & Commercial Solutions segment. LONG (Catalyst-driven). The campaign may be immaterial to the conglomerate's total bottom line; consumer discretionary spending on writing instruments may remain soft.
"We got a lot of cool stuff brewing with Sharpie, so I can't tell you what's to come next, but just stay tuned." Sharpie is a flagship brand within Newell Brands (NWL). Owens is signaling a new marketing push or product collaboration. Leveraging nostalgic, viral sports moments (the original Sharpie touchdown celebration) is a high-ROI marketing strategy that can drive sales in the Home & Commercial Solutions segment. LONG (Catalyst-driven). The campaign may be immaterial to the conglomerate's total bottom line; consumer discretionary spending on writing instruments may remain soft.