Enterprise software captures AI value through customers.
AI will be embedded into existing enterprise software, making the tools themselves more efficient and allowing companies to reduce headcount. The software vendors own the customer relationship, making switching costly; they will capture the AI value by adding AI features to their existing platforms (e.g., SAP financial software, Salesforce CRM, Oracle). This provides a high-margin, sticky revenue stream, and the sell-off in software may be overdone. Caterpillar’s finance department could shrink from 80 to 60 people using AI-augmented software, illustrating the productivity gain.
Enterprise software captures AI value through customers.
AI will be embedded into existing enterprise software, making the tools themselves more efficient and allowing companies to reduce headcount. The software vendors own the customer relationship, making switching costly; they will capture the AI value by adding AI features to their existing platforms (e.g., SAP financial software, Salesforce CRM, Oracle). This provides a high-margin, sticky revenue stream, and the sell-off in software may be overdone. Caterpillar’s finance department could shrink from 80 to 60 people using AI-augmented software, illustrating the productivity gain.
Enterprise software captures AI value through customers.
AI will be embedded into existing enterprise software, making the tools themselves more efficient and allowing companies to reduce headcount. The software vendors own the customer relationship, making switching costly; they will capture the AI value by adding AI features to their existing platforms (e.g., SAP financial software, Salesforce CRM, Oracle). This provides a high-margin, sticky revenue stream, and the sell-off in software may be overdone. Caterpillar’s finance department could shrink from 80 to 60 people using AI-augmented software, illustrating the productivity gain.