Nicola Plecas

The speaker states TON has a "unique position" with Telegram's billion users and is launching an SDK (TON Pay) to simplify merchant crypto payments, aiming for "millions of users and... billions of volume" in crypto commerce. By reducing integration friction and improving UX (targeting "Apple Pay level UX"), TON is positioned to capture a significant share of crypto payment activity flowing through the massive, pre-existing Telegram network. LONG due to a clear, large-scale distribution advantage and a focused product strategy to unlock payment utility for a massive existing user base. Failure to attract meaningful merchant adoption or to simplify the user journey sufficiently for mainstream Telegram users.

The speaker cites Tether adding 30-40 million users per quarter, attributing much of it to store of value and remittance use, and identifies remittances as a "second area of huge... growth potential" for TON. USDT is the primary stablecoin for cross-border value transfer in emerging markets. TON's strategy to grow in remittances directly benefits USDT as the dominant asset in that use case. LONG as TON's expansion into payments and remittances is likely to drive increased demand and utility for the most widely used stablecoin in those corridors. Regulatory crackdown on USDT or the rise of a competing stablecoin better integrated with TON/Telegram.