Neal Menashe

Super Group is expanding aggressively in Africa and wants podium positions in every market it operates in. Africa already makes up about 40% of its business, and the company has a large pipeline of new markets. It builds scale market-by-market with Betway and casino brands, focusing on localized products, payment mechanisms, and return on marketing spend. Management deploys capital only where returns are good and views a 15-25% tax on net gaming revenue as the optimal range; higher taxes make regulated operators uneconomical and drive customers to the black market. He also argues that building a business at scale requires regulation, as banking restrictions make it hard for black-market operators to operate legally across countries.