"The pill has been the centerpiece of growth for us... We today have 246,000 people on the pill... Our pill and its clinical trial has shown 16.6% weight loss. Our competitors pill has 12.4% weight loss." While Novo lags in injectable efficacy currently, they have a distinct "moat" in the oral market. The pill opens a massive Total Addressable Market (TAM) of needle-phobic patients that the competitor (Lilly) cannot serve as effectively due to lower efficacy and higher discontinuation rates (10.4% vs 3.6%). Additionally, the upcoming 7.2mg injectable dose will match the competitor's 21% weight loss, neutralizing the main disadvantage. Long NVO as a volume play. The pricing pressure is a known short-term headwind, but the oral platform provides a durable competitive advantage in 2026. Medicare volume uptake is slower than expected; pricing headwinds compress margins more than volume expands them.