Michael Halen 3.9 1 idea
Senior Restaurant Analyst, Bloomberg Intelligence
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McDonald's is "killing it" on marketing and has re-established itself as the value player in the US, avoiding the headwinds hitting peers like QSR (Burger King/Tim Hortons). In a consumer environment focused on value, MCD's scale allows it to win market share through aggressive pricing ($5 meal deals) and marketing execution (Grinch meal), while competitors struggle with deceleration. LONG MCD as the winner in the fast-food value wars. Broader consumer spending slowdown impacting all dining out.
MCD
Bloomberg Markets
Feb 13, 00:14
Senior Restaurant Analyst,...