Calls
2
Michael Halen
Senior Restaurant Analyst, Bloomberg Intelligence
Win Rate
0.0%
return
-12.4%
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Ticker
Side
Mentions
First Call
Call Price
P&L
Thesis
Theme
Source
Long
Jun 16
$159.13
-6.6%
With the sale of struggling Pizza Hut, Yum! Brands will now focus on its two growth engines: Taco Bell and KFC. Taco Bell is a 'gold standard in QSR,' an 'absolute machine' with best-in-class marketing and deep talent. KFC has very strong international unit growth and a U.S. turnaround that is 'starting to show some signs of life.' As a result, the remaining company will grow faster than before, margins will expand, and the valuation multiple will move higher.
Restaurants
Long
Feb 13
$327.58
-18.2%
McDonald's is "killing it" on marketing and has re-established itself as the value player in the US, avoiding the headwinds hitting peers like QSR (Burger King/Tim Hortons). In a consumer environment focused on value, MCD's scale allows it to win market share through aggressive pricing ($5 meal deals) and marketing execution (Grinch meal), while competitors struggle with deceleration. LONG MCD as the winner in the fast-food value wars. Broader consumer spending slowdown impacting all dining out.
McDonald's is "killing it" on marketing and has re-established itself as the value player in the US, avoiding the headwinds hitting peers like QSR (Burger King/Tim Hortons). In a consumer environment focused on value, MCD's scale allows it to win market share through aggressive pricing ($5 meal deals) and marketing execution (Grinch meal), while competitors struggle with deceleration. LONG MCD as the winner in the fast-food value wars. Broader consumer spending slowdown impacting all dining out.
Restaurants
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Michael Halen has 2 trade ideas tracked on Buzzberg across 2 tickers since February 2026. Most covered: YUM, MCD.
