AWS is moving AI beyond 20-40% efficiency gains to full business reinvention by automating the 'plumbing' work between AI steps. The cost of a given level of AI intelligence on AWS is dropping by orders of magnitude every six months, and new offerings like AWS Continuum for cybersecurity automation remove back-pressure on teams. This makes AWS more attractive for enterprise AI adoption, strengthening its competitive position as customers choose flexibility and model agnosticism.