The shift from the complex IEEPA tariffs (effective ~20%+) to Trump's proposed flat 15% tariff is mathematically a *reduction* in duties for many apparel/retail importers. The market sold off retail stocks on "tariff fear," but the actual math suggests margin *relief* relative to the status quo. This disconnect offers a contrarian entry point. WATCH. Look for a relief rally as earnings calls clarify the actual margin impact. Trump could raise the 15% number arbitrarily, or consumer demand could crater due to broader inflation.