Lennar and D.R. Horton are adjusting by building smaller homes and offering financing incentives, successfully delivering affordability in markets where buyers can still manage the monthly payment. They are doing very well despite a challenging housing environment, even at the cost of some margin.
Lennar and D.R. Horton are adjusting by building smaller homes and offering financing incentives, successfully delivering affordability in markets where buyers can still manage the monthly payment. They are doing very well despite a challenging housing environment, even at the cost of some margin.