Jorge Mas 2.2 2 ideas

"Apple is an amazing partner... It's Apple now, you know, took it from behind a pay wall to in front of a pay wall. I believe we broke viewership records... they have a billion devices around the world." The success of the MLS Season Pass validates Apple's "Services" strategy. Live sports are effectively driving users into the Apple ecosystem (the "billion devices"). If the "Messi Effect" is breaking viewership records, Apple's recurring services revenue benefits directly, reducing reliance on hardware cycles. LONG. The partnership is working as a sticky ecosystem driver. Potential renegotiation of rights costs if viewership continues to skyrocket; reliance on a single star (Messi) to drive subscriptions.

"We have the best selling jersey on the planet." Adidas is the exclusive kit manufacturer for all MLS teams. If Inter Miami has the highest-selling jersey globally (driven by Messi), this represents a material revenue spike for Adidas's football division, specifically in the high-margin North American market. LONG. Direct beneficiary of the merchandise super-cycle mentioned by Mas. Sales volume may plateau as the initial "Messi mania" fades or if the player retires/leaves.