Colleen Keating 0.8 1 idea

Planet Fitness beat Q4 earnings but provided soft guidance for 2026 due to a "transition year" involving equipment revenue pushouts. While the price hike to $15 is working, the intentional delay in equipment revenue to support franchisees creates a temporary earnings hole. The stock is likely dead money until the transition yields clear results. NEUTRAL. If membership growth slows alongside the equipment revenue pause, the stock could re-rate lower.