CJ explains that when projects do a TGE (Token Generation Event) and airdrop tokens, "the first thing most people do is sell." He criticizes founders for not asking "who is going to buy my token and why?" Most new launches have structural sell pressure (airdrops) and zero organic buy pressure (no product-market fit). MMs cannot stop this price decline; they only smooth it out. AVOID or SHORT new token launches that lack a clear buyer thesis beyond "we listed on Binance." A hyped narrative (e.g., AI) could cause irrational buying despite poor tokenomics.