Brian Niccol

CEO, Starbucks
· tracked since Jan 2026
Calls
1
Win Rate
100.0%
return
+5.3%
Calls 1 13 Posts tracked · 0.1/day
Calls
7d 0
30d 0
90d 0
Win Rate 100% Long 1 Short 0
Win Rate
7d 50%
30d 100%
90d 100%
Average Return +5.3% Long Return +5.3% Short Return -
Average Return
7d +4.1%
30d +3.1%
90d +15.5%
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Long
Jan 30
$91.17
+5.3%
Starbucks turnaround drives transaction-led growth.
Niccol says Starbucks' recent quarter was strong and the growth was driven by transactions, not just ticket. The Green Apron service model, better operating support for partners, improved customer service, and restored cultural relevance have brought back both rewards and non-rewards customers, increased visits, and grown Starbucks' market share in visitation. He explicitly says Starbucks is back and sees the turnaround initiatives showing up in results.
Restaurants
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Brian Niccol has 1 trade ideas tracked on Buzzberg across 1 tickers since January 2026. Most covered: SBUX.

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