Marty Makary

Makary explicitly confirms the FDA sent Hims & Hers a warning letter in September regarding their marketing claims and compounding practices. He states the FDA is "serious about cracking down on mass marketing claims" and unapproved APIs now that shortages are ending. HIMS has relied heavily on compounded GLP-1s for recent growth. An active FDA crackdown targeting them by name suggests significant regulatory risk to this revenue stream. SHORT due to heightened regulatory enforcement and the end of the shortage exemptions that allowed their business model to thrive. HIMS may successfully pivot to branded partnerships or the FDA enforcement may be slower than anticipated.

Makary notes that GLP-1 shortages are ending and emphasizes that compounders should be getting APIs directly from the patent holders (Novo Nordisk and Eli Lilly) to "play by the rules." The regulatory crackdown on "grey market" compounders eliminates low-cost competition. As the FDA forces the market back toward approved products and authorized supply chains, volume and pricing power return to the IP owners. LONG as the regulatory moat is re-established. Continued supply chain constraints or political pressure on list prices.

Makary notes that GLP-1 shortages are ending and emphasizes that compounders should be getting APIs directly from the patent holders (Novo Nordisk and Eli Lilly) to "play by the rules." The regulatory crackdown on "grey market" compounders eliminates low-cost competition. As the FDA forces the market back toward approved products and authorized supply chains, volume and pricing power return to the IP owners. LONG as the regulatory moat is re-established. Continued supply chain constraints or political pressure on list prices.