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Feb 11
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$4.51
$4.74
+5.1%
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LONG
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Terrell Owens
NFL Hall of Famer / Entrepreneur
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"We got a lot of cool stuff brewing with Sharpie, so I can't tell you what's to come next, but just stay tuned." Sharpie is a flagship brand within Newell Brands (NWL). Owens is signaling a new marketing push or product collaboration. Leveraging nostalgic, viral sports moments (the original Sharpie touchdown celebration) is a high-ROI marketing strategy that can drive sales in the Home & Commercial Solutions segment. LONG (Catalyst-driven). The campaign may be immaterial to the conglomerate's total bottom line; consumer discretionary spending on writing instruments may remain soft. |
Bloomberg Markets
NFL Hall of Famer Terrell Owens On Brand Part...
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