NFL Hall of Famer Terrell Owens On Brand Partnerships and Pickleball

Speakers

Terrell Owens — NFL Hall of Famer / Entrepreneur

Owens confirms an active, upcoming strategic partnership with Sharpie (Newell Brands), leveraging his iconic "Sharpie in the sock" moment for a new campaign.
Expresses skepticism regarding the feasibility of permanent NFL franchises overseas, citing travel logistics and likely player resistance.
Highlights the rapid maturation of the Pickleball market, specifically the equipment sector, though notes the dominance of private brands (Selkirk, Joola, CPCS).

Ticker	Direction	Speaker	Thesis	Time
NWL	LONG	Terrell Owens NFL Hall of Famer / Entrepreneur	"We got a lot of cool stuff brewing with Sharpie, so I can't tell you what's to come next, but just stay tuned." Sharpie is a flagship brand within Newell Brands (NWL). Owens is signaling a new marketing push or product collaboration. Leveraging nostalgic, viral sports moments (the original Sharpie touchdown celebration) is a high-ROI marketing strategy that can drive sales in the Home & Commercial Solutions segment. LONG (Catalyst-driven). The campaign may be immaterial to the conglomerate's total bottom line; consumer discretionary spending on writing instruments may remain soft.	—
DIS /AMZN /FOXA	NEUTRAL	Terrell Owens NFL Hall of Famer / Entrepreneur	Regarding an NFL team based overseas: "I don't know how feasible that that would be... I don't know how many players would sign off on that." The growth thesis for NFL media rights holders (Disney, Amazon, Fox) relies heavily on international TAM expansion. Owens, representing the player perspective, suggests significant labor friction (Union resistance) against permanent overseas expansion. If the NFL cannot expand supply (games/teams) internationally, media rights value growth may plateau. NEUTRAL (Watch labor dynamics). The NFL may bypass permanent teams in favor of increased rotational international games, satisfying demand without triggering labor disputes.	—