I have spent the night digging into GoPro ($GPRO) and the math is weird. The stock is sitting at $1.11. Market cap is down to around $185M but they pull in over $600M a year in revenue. That means it’s trading at like 0.3x sales.
Obviously, the fundamentals look like trash right now with the cash burn and supply costs which is why I assume the shorts piled in (short interest is around 14%). But it feels like the market is pricing this brand like it’s going to literally zero tomorrow.
The kicker management just confirmed they’re looking at “unsolicited buyout offers”. The brand name and tech alone have to be worth more than $185M to a strategic buyer.
I’m tempted to drop $1,000 into shares here. If a buyout happens or retail volume wakes up, the upside feels totally asymmetric compared to the downside at a dollar. Anyone else looking at this or am I waisting my time and energy.