AI takes the helm: The future of boating arrives

CNBC's Contessa Brewer interviews Brunswick CEO David Foulkes aboard a self-docking Sea Ray. They discuss Brunswick's recurring revenue model, autonomous docking technology, premium-versus-value boat demand, tariff positioning, and unmanned military vessel opportunity. The CEO makes a bullish case for Brunswick around recurring earnings, technology differentiation, premium mix, domestic manufacturing, and defense applications. - Brunswick says about 60% of earnings come from recurring revenue like parts, accessories, and Freedom Boat Club subscriptions. - CEO highlights share gains in engines and strength in Sea Ray and Boston Whaler brands. - Autonomous docking technology is positioned as a sales tool that reduces boater stress. - Premium boat demand is resilient while value boats face interest-rate and affordability pressure. - Brunswick makes 70-75% of products in the US and is reducing China supply chain exposure from 5% to 2%. - The company sees growing interest and Navy/Pentagon/DHS discussions around unmanned surface vessels.