Figure Markets is misunderstood, will reprice higher.
Figure Markets is misunderstood by Wall Street as a specialty HELOC lender. Its Q2 results show revenue growing 95% year-over-year and adjusted EBITDA growing 126% year-over-year, meaning profits are growing faster than revenue despite a falling take rate. Third-party Figure Connect origination is scaling rapidly: Figure Connect now accounts for 65% of consumer loan volume, up from 35%, with partner count rising from 144 to 498. This turns Figure into a blockchain-powered marketplace/exchange with better unit economics, operating leverage, and a Rule-of-40 score near 150-168, ahead of most S&P 500 companies except Nvidia and Micron. July on-chain data supports continued over-100% growth and Q3 guidance. Martin expects Wall Street to revise forecasts higher and the stock, around $30, to reprice toward the roughly $50 Wall Street median target.