Tokenized Shares Could Turn Investors Into VIP Customers

This Brand New Rails segment examines Bullish's first issuer-sponsored tokenized equity trades on a Gibraltar FSC-regulated digital asset exchange under ticker BLSH. Thomas Cowan, Bullish's Head of Tokenization, explains that holders get direct share ownership and conventional shareholder rights while companies can identify overlapping customers and shareholders. The episode argues tokenization can upgrade the issuer-investor relationship beyond settlement speed and transparency. - Bullish tokenized shares, ticker BLSH, traded on a Gibraltar FSC-regulated digital asset exchange. - Institutional participants executed trades settled against a USD stablecoin. - Issuer-sponsored tokens are recorded at the registry level and give direct share ownership. - Holders have the same legal standing as conventional shareholders. - Thomas Cowan says issuers can identify and reward customers who are also shareholders. - Examples include airline boarding perks, free coffee for voting, and Black Friday shareholder coupons. - Sponsored content promotes RealFi stablecoin backed by real-world assets, launching August 2026.