Smashburger CEO on Franchising, Cyclospora Outbreak and Pricing

Смотреть на YouTube ↗  |  06 августа 2026, 15:15  |  5:51  |  Bloomberg Markets
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Jim Sullivan — CEO, Smashburger
Smashburger CEO Jim Sullivan discussed the chain's franchise expansion and move toward an asset-light model, its response to recent food safety outbreaks, and strategies to manage beef inflation through a new value menu and product innovation. No publicly traded securities were mentioned. - Smashburger same-store sales grew 2.4% in Q4 and it plans to open 12 new franchise locations this year. - CEO Jim Sullivan said franchising yields great return on invested capital and the company aims to become asset-light within 18 months. - The company uses no iceberg lettuce, double washes its green leaf lettuce, and voluntarily pulled jalapeños as a precaution during the Cyclospora outbreak. - Sullivan stated there has been no decline in traffic or guest inquiries related to the outbreak headlines. - Beef inflation has hurt margins, prompting the launch of a $4.99 everyday value price point. - Offsetting beef cost pressure, Smashburger is promoting other proteins and menu innovation.
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