Jim Farley

Ford has undergone a culture change to prioritize quality above profits, using data control centers, AI vision systems, and especially human workers' attention to detail. Every employee monitors daily quality metrics and knows exactly how they compare to Toyota and domestic competitors. Ford now builds 85% of its vehicles in the US with American workers, which Farley claims allows it to beat Toyota, Hyundai, and domestic competitors who import vehicles. This manufacturing focus and quality culture is positioning Ford competitively and suggests a durable improvement in product quality and brand strength.