I’m more concerned about persistent inflation than deflation

Maybe I'm looking at this the wrong way, but I'm still a lot more worried about inflation than deflation. Every time I pay for insurance, healthcare, or anything housing-related, it feels like prices are still creeping higher. Even if the headline CPI keeps improving, it doesn't really feel that way in everyday life. Because of that, I've been more comfortable owning businesses that can pass higher costs on to customers instead of companies that depend on low rates or cheap financing. I could be wrong, but persistent inflation still feels like the bigger risk for my portfolio.