← 실적 발표
ZBRA FY2026 Q1 상향

Zebra Technologies Corporation 실적 발표

May 12, 2026 · 08:30 ET Bill BurnsMichael SteeleNathan Winters earningscall_biz
Buzzberg 분석

Raised full-year sales growth guidance to 10-14%

Zebra reported a strong Q1 with an EPS beat, driven by broad-based demand, particularly in manufacturing and machine vision. Management raised full-year revenue and EPS guidance, expressing confidence in mitigating the memory cost headwind through pricing and supply chain actions. The tone was optimistic, highlighting confidence in navigating the current supply environment. Q1 revenue grew ~14% (4.3% organic) to $1.5B, with EPS of $4.75, an 18% increase year-over-year.

Buzzberg 분석 Raised full-year sales growth guidance to 10-14% Zebra reported a strong Q1 with an EPS beat, driven by broad-based demand, particularly in manufacturing and machine vision. Management raised full-year revenue and EPS guidance, expressing confidence in mitigating the memory cost headwind through pricing and supply chain actions. The tone was optimistic, highlighting confidence in navigating the current supply environment. Q1 revenue grew ~14% (4.3% organic) to $1.5B, with EPS of $4.75, an 18% increase year-over-year. 전체 분석 보기분석 접기

Zebra reported a strong Q1 with an EPS beat, driven by broad-based demand, particularly in manufacturing and machine vision. Management raised full-year revenue and EPS guidance, expressing confidence in mitigating the memory cost headwind through pricing and supply chain actions. The tone was optimistic, highlighting confidence in navigating the current supply environment. Q1 revenue grew ~14% (4.3% organic) to $1.5B, with EPS of $4.75, an 18% increase year-over-year.

  • Adjusted gross margin expanded 80 bps to a record 50.4%, driven by productivity initiatives and favorable mix.
  • Full-year revenue growth guidance raised to 10-14% (from ~9-13% prior), and EPS raised to $18.30-$18.70.
  • Management says it has 'line of sight' to fully mitigate the ~2-point memory margin headwind for the year.
ASSET_VISIBILITY_AND_AUT 매출 성장률4.8%보고값
CONNECTED_FRONTLINE 매출 성장률3.8%보고값
매출$1.495B+1% 전분기 대비
주당순이익(EPS)$4.75+10% 전분기 대비
근거 있는 핵심 내용 6개

지금 중요한 점

이번 발표에서 가장 의미 있는 변화를 정리했습니다.

01
Guidance

Raised full-year sales growth guidance to 10-14%

02
Supply

Memory cost headwind fully mitigated for the year

03
Demand

Machine vision sees inflection with double-digit growth

핵심 내용 3개 더 보기
04
Buybacks

Share repurchases accelerated to $500 million year-to-date

05
AI

Introduced new frontline AI proof of delivery capability

06
Demand

No demand pull-forward observed from price increases

보고 기간

보고 실적

지표보고값변화
ASSET_VISIBILITY_AND_AUT 매출 성장률4.8%보고값
CONNECTED_FRONTLINE 매출 성장률3.8%보고값
매출$1.495B+1% 전분기 대비
주당순이익(EPS)$4.75+10% 전분기 대비
매출총이익률49.63%보고값
영업이익률14.38%보고값
향후 전망

향후 가이던스

지표기간범위중간값상태
주당순이익(EPS)FY2026 Q2$4.20–$4.50$4.35제시
주당순이익(EPS)FY2026$18.30–$18.70$18.50상향
잉여현금흐름FY2026$0.9B$0.9B제시
매출FY202610%–14%12%상향
AI, 자본지출 및 수요 분석

경영진 분석

Confident

Management expressed confidence in navigating memory supply challenges, raised full-year guidance, and highlighted strong demand momentum and successful mitigation strategies.

AI

경영진의 AI 분석

Management emphasized their unique position as 'the supplier choice of AI for the frontline,' with AI adoption seen as a net positive across their portfolio. They highlighted new AI-driven products like the picture proof of delivery solution and a suite of AI agents for the frontline, while also using AI internally to boost productivity.

아래에 언급된 기업 8개 모두 표시

기업발표 이후 수익률

파트너

파트너

Qualcomm is named as a key ecosystem partner for Zebra's solutions and supply chain.

근거
“whether it's our relationship with Qualcomm or Google or the memory suppliers in this case most recently”
Bill Burns

경쟁사

경쟁사

No change seen in the pipeline due to the pending Brady/Honeywell transaction, indicating competitive dynamics are stable for now.

근거
“we haven't seen any changes related to the second half. As Bill mentioned earlier, the project funnel remains strong”
Nathan Winters

공급망

공급망

Despite the memory shortage and cost inflation, management has 'line of sight' to fully mitigate the 2-point margin headwind for the year, with the cost trajectory in line with prior guidance and less severe than spot market rates. — This suggests memory suppliers are prioritizing long-term direct customers over spot-market buyers, potentially shielding Zebra and similar partners from the worst of the price spike.

근거
“we purchase the vast majority of our memory direct, which has been favorable to the spot market rates that a lot of folks have visibility to”
Nathan Winters
공급망

Freight costs, which have risen 20-30% across various lanes, are actually a manageable cost headwind as they represent less than 2% of revenue and have been incorporated into the 2026 guidance. — This indicates freight price increases are being passed through or absorbed without a significant impact on margins, showing pricing power in the supply chain despite logistics cost inflation.

근거
“transportation or freight costs are less than 2% of revenue. So you know, right now it's in a range that we can manage and use other levers to offset.”
Nathan Winters
외부 신호

공급망 알파 · 5발표 이후 수익률

A1

Despite the memory shortage and cost inflation, management has 'line of sight' to fully mitigate the 2-point margin headwind for the year, with the cost trajectory in line with prior guidance and less severe than spot market rates.

A2

Zebra's Q1 margin outperformance was driven by strength in asset visibility (printing, scanning, machine vision) and manufacturing, areas that did NOT have a price increase, not by the price hike that was expected to impact memory costs.

근거
“the upside to our guidance to the high end was driven by asset visibility and the strength in manufacturing, which did not have the price increase”
A3

Zebra saw no pull-forward in demand due to their announced price increases, indicating that customers in this market are not hoarding units ahead of price hikes, which is atypical for a hardware company.

근거
“We saw no real pull forward of demand across our customers related to memory or price increases”
A4

Freight costs, which have risen 20-30% across various lanes, are actually a manageable cost headwind as they represent less than 2% of revenue and have been incorporated into the 2026 guidance.

A5

Memory costs are expected to increase sequentially in Q2, a step-up that will temporarily weigh on margins before being offset by price realization later in the year.

근거
“you see the step up in, you know, the cost profile from Q1 to Q2, just as we, you know, work through our inventory position coming into the year”
방법론 및 범위

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