Monster Beverage reported a strong Q2 2026 with record quarterly sales of $2.54 billion, up 20.2% YoY, driven by robust global category growth and successful innovation. Management's commentary was highly optimistic, highlighting significant growth in international markets, a successful new partnership with Marriott secured through Coca-Cola, and plans for selective price increases in the U.S. Net sales crossed the $2.5 billion threshold for the first time in a single quarter, up 20.2% to $2.54 billion.
Monster Beverage reported a strong Q2 2026 with record quarterly sales of $2.54 billion, up 20.2% YoY, driven by robust global category growth and successful innovation. Management's commentary was highly optimistic, highlighting significant growth in international markets, a successful new partnership with Marriott secured through Coca-Cola, and plans for selective price increases in the U.S. Net sales crossed the $2.5 billion threshold for the first time in a single quarter, up 20.2% to $2.54 billion.
Monster Beverage reported a strong Q2 2026 with record quarterly sales of $2.54 billion, up 20.2% YoY, driven by robust global category growth and successful innovation. Management's commentary was highly optimistic, highlighting significant growth in international markets, a…
Net sales crossed the $2.5 billion threshold for the first time in a single quarter, up 20.2% to $2.54 billion.
Strong growth was broad-based across all regions, with EMEA up 22.2%, Asia Pacific up 36.7%, and Latin America up 40.4% on a currency-neutral basis.
The partnership with Coca-Cola system is a key driver, evidenced by the new vending deal in Japan and the major Marriott FSOP contract.
Management reported strong global energy drink category growth, with double-digit growth across all regions and market share gains, and noted that household penetration is increasing. They also mentioned that the company is bringing in new consumers at twice the rate of the category.
Management highlighted continued investment in digital transformation, including an upgrade to SAP S4 HANA scheduled for January 1, 2028, and mentioned significant investments in coolers, particularly in Brazil.
Management expressed confidence in the company's growth strategy, innovation pipeline, and international expansion, highlighting strong results and future opportunities.
Higher input costs could pressure gross margins despite pricing actions.
“we expect a continued modest sequential increase in our aluminum costs through at least the end of 2026.”
“we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter.”
“tariffs significantly impacted the Midwest premium for aluminum, which increased the cost of our aluminum cans.”
“leading us to be 46% of category growth across EMEA... innovation which is 58% of our growth versus the category which is reliant predominantly on innovation.”
“We also focused on expanding visibility for the Ultra family with retailers, which is key to bringing new consumers into the category and are continuing with the rollout of new Monster Ultra SKUs.”
The Marriott partnership, secured through the Coca-Cola system, provides a significant new distribution channel in the food service and on-premise sector, a key area for category growth and household penetration.
“This includes a recently announced partnership between Marriott and the Coca-Cola Company, which we believe will open significant distribution opportunities for Monster.”
… to second quarter sales growth, with products launched in fall 2025 and spring 2026, complemented by special, limited-time product offerings celebrating America's 250th anniversary across our Ultra Juice, Monster, Rain, and Bang brand families. During the quarter, we also accelerated our sampling and marketing efforts for Storm and Flirt. Additionally, we continue to gain traction in FSOP, which is food service on-premise. This includes a recently announced partnership between Marriott and the Coca-Cola Company, which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming next show, as we have done in prior years. Lastly, in the United States, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter. Net sales to customers outside the United States increased 34.6% to $1.16 billion, or approximately 46% of total net sales in the 2026 second quarter, compared to $864.2 million, or approximately 41% of total net sales in the 2025 second quarter. Net sales to customers outside the …
Monster's growth is increasingly tied to its partnership with Coca-Cola and its bottlers, particularly in international markets where distribution and vending expansion is driving outsized growth. The system is a key facilitator of Monster's expansion into FSOP (food service on-premise) and emerging markets.
“We are proud of our relationship with the Coca-Cola system and the opportunities this presents to us.”
Hi, everybody. Thank you for the question. Hilton, I just wanted to go back to the comment around pricing, but maybe bring in the inflation angle as well. Thank you for having me. Just conscious that Q2 gross margins feel like they came in a bit better than expectation. When you spoke about pricing, it was more in the context of additional potential actions than EMEA as opposed to global pricing. And so the question, I suppose, is your confidence around your ability to protect gross margins, say, without a major global pricing round getting a bit better, perhaps that's because of Easing inflation relative to where it had been at peak. Maybe that's because of the strength of the low sugar…
Thank you. On behalf of Monster, I'd like to thank everyone for their interest in the company. We're confident in the strength of our brands and the talents of our entire Monster family throughout the world, and I'm excited to be working with them and thank them all for their contributions. We believe in the company and our growth strategy and are committed to innovating, developing, and differentiating our brands and expanding the company both at home and abroad. We are proud of our relationship with the Coca-Cola system and the opportunities this presents to us. We believe that we are well positioned in the beverage industry and are optimistic about the future of our company. Thank you so much for your attendance.
The vending machine distribution agreement in Japan appears to be an early success, contributing to strong local currency growth of 24.5% and highlighting the potential of the Coca-Cola system's distribution channels to drive incremental sales.
… Asia Pacific, net sales in Asia Pacific in the 2026 second quarter increased 35.7% in dollars and 36.7% on a currency neutral basis over the same period in 2025. Gross profit in this region as a percentage of net sales for the 2026 second quarter was 41.4% versus 41% in the same period in 2025. Net sales in Japan in the 2026 second quarter increased 14.5% in dollars and increased 24.5% on a local currency basis. Japan results benefited from the previously announced agreement to sell Monster Energy green in vending machines owned by Coca-Cola Bottas Japan Inc. Sales commenced in June and are off to a good start. Its sales in South Korea in the 2026 second quarter decreased 3.6% in dollars and increased 0.6% on a local currency basis as compared to the same quarter in 2025. Results were impacted by bottler inventory fluctuations as the patients far exceeded our shipments in the quarter. We remain the market leader in Korea. Its sales in China in the 2026 second quarter increased 62.5% in dollars and increased 54% on a local currency basis as compared to the same quarter in 2025. Big sales in India in the 2026 second quarter increased 84% in dollars and increased 100.3% on a local …
The FSOP channel is a major strategic focus, with the new Marriott partnership secured via Coca-Cola, signaling a move beyond traditional retail and a key avenue for attracting new consumers. — Expansion into FSOP represents a significant area for category growth and household penetration, potentially displacing competitors' placements and establishing Monster as a default energy drink option in hotels and other venues.
… and Flirt. Additionally, we continue to gain traction in FSOP, which is food service on-premise. This includes a recently announced partnership between Marriott and the Coca-Cola Company, which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming next show, as we have done in prior years. Lastly, in the United States, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter. Net sales to customers outside the United States increased 34.6% to $1.16 billion, or approximately 46% of total net sales in the 2026 second quarter, compared to $864.2 million, or approximately 41% of total net sales in the 2025 second quarter. Net sales to customers outside the United States on a foreign currency adjusted basis increased 29% to $1.11 billion in the 2026 second quarter. Turning to EMEA, our net sales in the region in the 2026 second quarter increased by 27.2% in dollars and increased 22.2% on a currency neutral basis over the same period in 2025. Gross property in this region as a …
The 'Midwest premium' for aluminum has spiked due to tariffs, significantly increasing can costs for Monster, who have hedged their primary aluminum but not the premium. — This direct cost pressure in the packaging supply chain may benefit can makers like Ball and Crown, who are better positioned to pass through higher input costs to their beverage customers.
… 12 Conference logo that will appear on jerseys, courts and fields with additional integration across the Big 12 Conference digital and social media channels. Turning to tariffs, during the second quarter of 2026, the impact of tariffs and the increase in the price of aluminum on our operating results was modest. Despite the modest impact on our business in the second quarter, the tariff landscape continues to be complicated and dynamic. For instance, tariffs significantly impacted the Midwest premium for aluminum, which increased the cost of our aluminum cans. We also import some raw materials into the United States Export certain raw materials for local markets and export limited quantities of finished goods. We do not believe, based on our business model, that the current tariffs will have a material impact on the company's operating results. However, based on current aluminum pricing and the Midwest premium, we expect a continued modest sequential increase in our aluminum costs through at least the end of 2026. We will continue to recognize tariffs on aluminum and continue to implement hedging strategies across the business where possible. Turning to second quarter financial …
Monster is initiating selective pricing actions in the U.S. effective Q4 2026, following similar actions in EMEA, indicating confidence in pricing power to offset input cost inflation.
… and Flirt. Additionally, we continue to gain traction in FSOP, which is food service on-premise. This includes a recently announced partnership between Marriott and the Coca-Cola Company, which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming next show, as we have done in prior years. Lastly, in the United States, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter. Net sales to customers outside the United States increased 34.6% to $1.16 billion, or approximately 46% of total net sales in the 2026 second quarter, compared to $864.2 million, or approximately 41% of total net sales in the 2025 second quarter. Net sales to customers outside the United States on a foreign currency adjusted basis increased 29% to $1.11 billion in the 2026 second quarter. Turning to EMEA, our net sales in the region in the 2026 second quarter increased by 27.2% in dollars and increased 22.2% on a currency neutral basis over the same period in 2025. Gross property in this region as a …