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MAR FY2025 Q4 IMPROVING

Marriott International 실적 발표

Feb 10, 2026 · 08:30 ET Jackie McConaugheyLeni ObergTony Capuano
Buzzberg 분석

Marriott expects net rooms growth to accelerate to 4.5%-5% in 2026

Marriott reported strong FY2025 results and guided to an accelerating 4.5-5% rooms growth for 2026 with mid-single-digit fee growth. The company raised its co-brand credit card royalty rate, a step-change in card fee revenue separate from ongoing Visa/Chase/AmEx renewals. Net rooms growth accelerating to 4.5-5% in 2026, driven by conversions and mid-scale expansion.

Buzzberg 분석 Marriott expects net rooms growth to accelerate to 4.5%-5% in 2026 Marriott reported strong FY2025 results and guided to an accelerating 4.5-5% rooms growth for 2026 with mid-single-digit fee growth. The company raised its co-brand credit card royalty rate, a step-change in card fee revenue separate from ongoing Visa/Chase/AmEx renewals. Net rooms growth accelerating to 4.5-5% in 2026, driven by conversions and mid-scale expansion. 전체 분석 보기분석 접기

Marriott reported strong FY2025 results and guided to an accelerating 4.5-5% rooms growth for 2026 with mid-single-digit fee growth. The company raised its co-brand credit card royalty rate, a step-change in card fee revenue separate from ongoing Visa/Chase/AmEx renewals. Net rooms growth accelerating to 4.5-5% in 2026, driven by conversions and mid-scale expansion.

  • Credit card fee growth +35% in 2026 due to a higher royalty rate and spend growth; independent of renewal deals.
  • Luxury and leisure continue to lead RevPAR; select-service and government business remain weakest (government down ~15%).
  • AI/GenAI distribution partnerships with Google and OpenAI are early signs of shift to AI-first travel booking.
GROSS_FEE revenue $1.4B reported
Revenue $6.69B reported
EPS $2.58 reported
Gross margin 16.53% reported

이번 분기에 달라진 점

01
Guidance

Marriott expects net rooms growth to accelerate to 4.5%-5% in 2026

Guidance · revenue to $5.93B

02
Supply

Record 610,000 pipeline rooms, up 6% year-over-year

Net rooms growth accelerating to 4.5-5% in 2026, driven by conversions and mid-scale expansion.

03
Guidance

Credit card fees expected to surge 35% in 2026 due to royalty rate increase

Guidance · revenue to $5.93B

04
AI

AI natural language search to deploy on Marriott.com and app in 2026

Management sees AI as an opportunity to redefine the customer acquisition paradigm and plans to deploy natural language search on Marriott.com and the Bonvoy app, working with Google and OpenAI on early AI travel products. They are optimistic about AI bringing consumers into…

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management sees AI as an opportunity to redefine the customer acquisition paradigm and plans to deploy natural language search on Marriott.com and the Bonvoy app, working with Google and OpenAI on early AI travel products. They are optimistic about AI bringing consumers into the loyalty ecosystem and strengthening direct bookings.

수요

수주 및 전환

World Cup expected to add 30-35 basis points to 2026 global RevPAR. Management expressed confidence in growth acceleration, record pipeline, and strategic initiatives like AI and credit card fee increases, while acknowledging some headwinds in Greater China and select service.

자본지출

투자 및 생산능력

Investment spending in 2026 is expected to be similar to 2025, around $1-1.1 billion, with 35-40% allocated to digital tech transformation (mostly reimbursed) and 35-40% to contract investments for new and existing units. The tech platform rollout is moving to deployment, with about 25% of spend on owned hotel renovations.

톤 · Confident

Management expressed confidence in growth acceleration, record pipeline, and strategic initiatives like AI and credit card fee increases, while acknowledging some headwinds in Greater China and select service.

공급망 알파

A1

Marriott raised its co-brand credit card royalty rate, a contractual change separate from ongoing deal renewals with Visa/Chase/AmEx, and now guides card fees +35% in 2026, decoupled from spending growth.

“we recently amended a longstanding contractual limitation affecting the royalty rate. ... an increase in the royalty rate”
Leni Oberg
A2

Government (federal) business transient RevPAR remains down ~15% and was down >30% during the 43-day government shutdown, hitting select-service hotels hardest.

“Government RevPAR was down over 30% during the 43-day U.S. government shutdown, though it has since moderated to down around 15%.”
Tony Capuano
A3

The 2026 FIFA World Cup is expected to add ~30-35bps of global RevPAR growth, with FIFA already 'stunned' by inbound ticket demand.

“The World Cup is expected to contribute around 30 to 35 basis points of global RevPAR growth for the full year.”
Leni Oberg
A4

Conversion openings represent a meaningful supply accelerant; ~75% of conversion rooms began contributing to fees within 12 months of signing.

“75% of our conversion rooms joined the system and began contributing to fee growth within 12 months of signing”
Tony Capuano
A5

AI-mode travel products (Google/OpenAI) are being co-designed now, and Marriott plans to deploy natural-language search site-wide in 1H2026.

“In the first half of this year, we plan to start deploying natural language search on Marriott.com and on the Bonvoy mobile app.”
Tony Capuano

향후 가이던스

ImprovingGuidance · revenue to $5.93B
향후 가이던스
지표기간범위중간값상태
EPSFY202613%–15%14%GUIDED
RevenueFY2026$5.9B–$5.96B$5.93BGUIDED
RevenueFY2026 Q1$0B$0BGUIDED
UnitsFY20264.5%–5%4.75%GUIDED

가이던스 신뢰도

1 / 1달성 또는 상회
가이던스 신뢰도
제시 시점지표목표 기간가이던스실제결과
FY2026 Q1RevenueFY2026 Q2$1.55B–$1.57B$7.071BMet / beat

기업 영향 분석

OPENAI
비상장 기업
파트너

Marriott is an early participant in OpenAI's ad pilot, indicating OpenAI is building a travel advertising business.

“and with OpenAI on their ad pilot program”
Tony Capuano
+3.1%
발표 이후
$74.23$76.55
파트너

Marriott and Uber maintain their loyalty partnership, driving cross/engagement and potentially travel-related ride volumes.

“We continue to augment the Bonvoy platform with popular collaborations like Uber and Starbucks”
Tony Capuano
+8.4%
발표 이후
$98.50$106.80
파트너

The loyalty tie-up with Starbucks continues, providing another engagement channel for Marriott Bonvoy members.

+16.6%
발표 이후
$324.61$378.50
+10.7%
발표 이후
$321.60$356.00
-7.8%
발표 이후
$359.81$331.56
파트너공급망 알파

Marriott raised its co-brand credit card royalty rate, a contractual change separate from ongoing deal renewals with Visa/Chase/AmEx, and now guides card fees +35% in 2026, decoupled from spending growth. — This signals Marriott is extracting higher economics from existing card partnerships, creating a new line-item revenue source that may pressure card partners' payment economics.

+4.6%
발표 이후
$322.41$337.37
파트너공급망 알파

AI-mode travel products (Google/OpenAI) are being co-designed now, and Marriott plans to deploy natural-language search site-wide in 1H2026. — The shift to AI-channel discovery may reshape OTA economics and create new cost/revenue dynamics for third-party booking platforms.