실적 발표 분석으로 건너뛰기
← 피드로 돌아가기
KHC FY2026 Q1 IN LINE

The Kraft Heinz Company 실적 발표

May 06, 2026 · 09:00 ET Andre MacielSteve Cahillane
Buzzberg 분석

Market share improving, March at 58% hold/gain

Kraft Heinz reported a stronger-than-expected Q1 driven by early investments and an Easter shift, but management maintained full-year guidance due to anticipated headwinds from SNAP cuts, an uncertain consumer, and rising input cost inflation from the Middle East conflict. They are seeing early positive signs from their portfolio changes. Taste Elevation portfolio gained share in 81% of its business in Q1, up from 24% last year, indicating initial success of product and marketing investments.

Buzzberg 분석 Market share improving, March at 58% hold/gain Kraft Heinz reported a stronger-than-expected Q1 driven by early investments and an Easter shift, but management maintained full-year guidance due to anticipated headwinds from SNAP cuts, an uncertain consumer, and rising input cost inflation from the Middle East conflict. They are seeing early positive signs from their portfolio changes. Taste Elevation portfolio gained share in 81% of its business in Q1, up from 24% last year, indicating initial success of product and marketing investments. 전체 분석 보기분석 접기

Kraft Heinz reported a stronger-than-expected Q1 driven by early investments and an Easter shift, but management maintained full-year guidance due to anticipated headwinds from SNAP cuts, an uncertain consumer, and rising input cost inflation from the Middle East conflict. They are seeing early positive signs from their portfolio changes. Taste Elevation portfolio gained share in 81% of its business in Q1, up from 24% last year, indicating initial success of product and marketing investments.

  • Company-wide market share performance is improving, losing only ~30bps year-to-date after exiting last year at -50 to -60bps.
  • Management's $600 million investment plan is still mostly 'dry powder', with more planned for the rest of the year.
  • Q2 revenue is guided to decline 3-5% due to the Easter shift, but this is seen as temporary.
Revenue $6.047B -5% QoQ
EPS $0.58 -13% QoQ
Gross margin 34.45% reported
Op margin 17.79% reported

이번 분기에 달라진 점

01
Market Share

Market share improving, March at 58% hold/gain

Kraft Heinz reported a stronger-than-expected Q1 driven by early investments and an Easter shift, but management maintained full-year guidance due to anticipated headwinds from SNAP cuts, an uncertain consumer, and rising input cost inflation from the Middle East conflict. They…

02
Market Share

Taste elevation hold/gain share up to 81% in Q1

Taste Elevation portfolio gained share in 81% of its business in Q1, up from 24% last year, indicating initial success of product and marketing investments.

03
Investment

600 million investment, mostly still dry powder

Company-wide market share performance is improving, losing only ~30bps year-to-date after exiting last year at -50 to -60bps.

04
Demand

SNAP expected 100 bps headwind starting Q2

Management acknowledged headwinds and inflationary pressures but highlighted improving market share and investment-driven momentum, maintaining a cautiously optimistic tone.

수요 및 자본지출

수요

수주 및 전환

SNAP expected 100 bps headwind starting Q2. Management acknowledged headwinds and inflationary pressures but highlighted improving market share and investment-driven momentum, maintaining a cautiously optimistic tone.

자본지출

투자 및 생산능력

Management discussed managing debt maturities and considering prepaying debt to reduce interest expense, but did not discuss capital expenditure or capacity investment in detail.

톤 · Measured

Management acknowledged headwinds and inflationary pressures but highlighted improving market share and investment-driven momentum, maintaining a cautiously optimistic tone.

공급망 알파

A1

Management is hedged on energy for the full year and resins through mid-Q3, meaning the impact of recent conflict-driven inflation on these input costs will not be felt by Kraft Heinz until the third quarter, potentially delaying a pricing response.

“We are now seeing, mainly because of the conflict, inflation around energy and resins spiking up. We are well hedged in energy for the year. Resins, we are hedged through mid Q3... we do anticipate in the third quarter to start to suffer t…”
Andre Maciel
A2

Kraft Heinz expects a 100bps net headwind to consumption from the SNAP benefit cut, but this is being partially offset by strength in non-SNAP households, suggesting the low-income consumer is being hit harder than the average.

“we definitely see an impact from the SNAP already happening in February and March... SNAP transactions, they are already down in line... we saw strength in the non-SNAP households, which helped to offset that in the first quarter.”
Andre Maciel

향후 가이던스

In LineGuidance · revenue to -4%
향후 가이던스
지표기간범위중간값상태
RevenueFY2026 Q2-5%–-3%-4%GUIDED