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HLT FY2025 Q4 IMPROVING

Hilton Worldwide Holdings Inc. 실적 발표

Feb 11, 2026 · 09:00 ET Charlie RuhrerChris NassettaKevin Jacobs
Buzzberg 분석

Management sees early signs of economic improvement and is more optimistic for 2026.

Hilton reported a solid Q4 2025 with RevPAR up 0.5%, driven by international strength, and provided a cautiously optimistic outlook for 2026. Management highlighted early signs of a US economic recovery, improving business transient trends, and a robust development pipeline, while announcing new brand launches in the lifestyle segment. Q4 2025 RevPAR up 0.5% y/y, with international markets (EMEA +5.3%, MEA +15.9%) outperforming a US decline of 1.6%.

Buzzberg 분석 Management sees early signs of economic improvement and is more optimistic for 2026. Hilton reported a solid Q4 2025 with RevPAR up 0.5%, driven by international strength, and provided a cautiously optimistic outlook for 2026. Management highlighted early signs of a US economic recovery, improving business transient trends, and a robust development pipeline, while announcing new brand launches in the lifestyle segment. Q4 2025 RevPAR up 0.5% y/y, with international markets (EMEA +5.3%, MEA +15.9%) outperforming a US decline of 1.6%. 전체 분석 보기분석 접기

Hilton reported a solid Q4 2025 with RevPAR up 0.5%, driven by international strength, and provided a cautiously optimistic outlook for 2026. Management highlighted early signs of a US economic recovery, improving business transient trends, and a robust development pipeline, while announcing new brand launches in the lifestyle segment. Q4 2025 RevPAR up 0.5% y/y, with international markets (EMEA +5.3%, MEA +15.9%) outperforming a US decline of 1.6%.

  • Full-year 2025 adjusted EBITDA was a record $3.7B, up 9% y/y.
  • 2026 guidance calls for RevPAR growth of 1-2%, adjusted EBITDA of $4.0-4.04B, and 6-7% net unit growth.
  • Management is notably more optimistic, citing early evidence of a strengthening US consumer and business transient demand.
EBITDA revenue $0.946B reported
REVPAR rev growth 0.5% reported
Revenue $3.087B reported
EPS $2.08 reported

이번 분기에 달라진 점

01
Macro

Management sees early signs of economic improvement and is more optimistic for 2026.

Hilton reported a solid Q4 2025 with RevPAR up 0.5%, driven by international strength, and provided a cautiously optimistic outlook for 2026. Management highlighted early signs of a US economic recovery, improving business transient trends, and a robust development pipeline…

02
Demand

Group bookings continue strong into 2026, leading demand segments.

Chris Nassetta expressed increased optimism, citing improving macro data, better demand trends, and a belief that 2026 will be stronger than 2025.

03
AI

AI is a significant opportunity, not a risk, for Hilton's distribution.

Management discussed AI extensively, highlighting a modern tech stack as a competitive advantage, engagement with major AI players (OpenAI, Google), development of AI-enabled search and booking experiences, and a view that AI will lower distribution costs and enhance customer…

04
Brands

New brand launches expected later this year, including a lifestyle brand and Undergraduate.

2026 guidance calls for RevPAR growth of 1-2%, adjusted EBITDA of $4.0-4.04B, and 6-7% net unit growth.

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management discussed AI extensively, highlighting a modern tech stack as a competitive advantage, engagement with major AI players (OpenAI, Google), development of AI-enabled search and booking experiences, and a view that AI will lower distribution costs and enhance customer experience. They are exploring 40+ use cases across efficiency, distribution, and customer experience.

수요

수주 및 전환

Group bookings continue strong into 2026, leading demand segments.. Chris Nassetta expressed increased optimism, citing improving macro data, better demand trends, and a belief that 2026 will be stronger than 2025.

자본지출

투자 및 생산능력

Management did not directly discuss capex; however, they noted key money is flat in guidance, and they are disciplined in its use, focusing it on upper upscale and above deals. They also highlighted increasing construction starts in the U.S. and globally, signaling healthy developer appetite.

톤 · Optimistic

Chris Nassetta expressed increased optimism, citing improving macro data, better demand trends, and a belief that 2026 will be stronger than 2025.

공급망 알파

A1

Management notes a 'meaningful change' in business transient trends at the start of 2026, with a pickup in mid-scale and upper mid-scale demand, suggesting the US consumer is strengthening.

“We're seeing a meaningful change from what we were seeing earlier in the fourth quarter and certainly in the third quarter. Whether that's sustainable or not, I don't know.”
Chris Nassetta
A2

New development construction starts in the US were up over 25% in 2025, signaling a strong recovery in hotel development, which will drive future supply and demand for construction and FF&E.

“New development construction starts in the U.S. were up over 25% in 2025. a trend that we expect to accelerate even further into 2026.”
Chris Nassetta
A3

Hilton sees a growing opportunity in AI-driven distribution and expects it to lower distribution costs for owners over time, while maintaining pricing control.

“I think this is a pathway to lower distribution costs broadly for our owner community if we're smart... if we don't want to share it, nobody can get it.”
Chris Nassetta

향후 가이던스

ImprovingGuidance tone
향후 가이던스
지표기간범위중간값상태
EPSFY2026$8.65–$8.77$8.71GUIDED
EPSFY2026 Q1$1.91–$1.97$1.94GUIDED
RevenueREVPARFY2026 Q11%–2%1.5%GUIDED
RevenueREVPARFY20261%–2%1.5%GUIDED
RevenueEBITDAFY2026$4B–$4.04B$4.02BGUIDED
UnitsFY20266%–7%6.5%GUIDED

가이던스 신뢰도

100%과거 적중률
100%
Kevin Jacobs

1 of 1 · 평균 편향 +3.6%

기업 영향 분석

-9.7%
발표 이후
$367.00$331.56
파트너

Management reaffirms the strength of its co-brand credit card partnership with Amex, highlighting continued above-algorithm growth.

“We have a fantastic credit card program that continues to be among the best and most popular cards in our industry and with Amex.”
Chris Nassetta
OPENAI
비상장 기업
+5.4%
발표 이후
$320.68$338.13
파트너

Hilton is collaborating with major AI providers like OpenAI and Google to develop AI-powered distribution and customer experience tools.

“We're working with Many of all the big players out there, the OpenAI, Google, we're working with all of them.”
Chris Nassetta
-7.3%
발표 이후
$359.35$333.14
+9.9%
발표 이후
$146.09$160.56
공급망공급망 알파

Management notes a 'meaningful change' in business transient trends at the start of 2026, with a pickup in mid-scale and upper mid-scale demand, suggesting the US consumer is strengthening. — This can signal a broad-based pickup in US domestic travel demand, benefiting other major hotel operators.

-16.2%
발표 이후
$246.00$206.14
-1.6%
발표 이후
$141.44$139.25
공급망공급망 알파

New development construction starts in the US were up over 25% in 2025, signaling a strong recovery in hotel development, which will drive future supply and demand for construction and FF&E. — This is a leading indicator for construction activity and could signal increased demand for HVAC, controls, and other building systems in the hospitality sector.

발표 이후
공급망공급망 알파

Hilton sees a growing opportunity in AI-driven distribution and expects it to lower distribution costs for owners over time, while maintaining pricing control.