Ford Motor Company 실적 발표

Thank you for your question. So I think the customer has spoken. That's the punchline. The customers in their duty cycle have spoken. There's enough choice around the world on electrification for us to cherry pick customers' choices around the world and come up with the right strategy, not only in the U.S., but around the world. In the U.S., you hit it. Our bet is on the UEB. We believe this platform localized in LAP will hit the majority of profitable EVs sold in the U.S., which are $35,000 EVs, high volume. Tesla's shown that we can make money in that market even without subsidy from the government at the right cost level. But that's only part of our strategy. In addition to that, we're betting on hybrid across our lineup and E-REV where it makes sense for our duty cycle, like the large trucks. where towing is a real important application, and both FHEV and pure electric will definitely not work. So we're looking to make CO2 reductions across our lineup, but we're doing it in a very efficient way. Overseas, the story's a bit different. Overseas, we're looking to piggyback like in Europe with Renault and Volkswagen on capital-efficient, high-scale, lower-cost solutions like B-car EVs in Renault. We think that is a market, depending on how the EU and the UK incentivize them, where that can be profitable. Elsewhere, we'll be opportunistic between PHEVs and hybrids for Ranger, our body on frame and our growing export business from China will be opportunistic based on that customer in Australia or South Africa or Brazil, exactly what they want. I think the real question that I ask myself is how will the Chinese change the game with all of these in terms of pricing power given the overly competitive subsidized reality and for example in january the chinese market being down 25 year-over-year if that persists you know we will have to future proof our costs around that pricing reality That and the regulatory environment, I think, are the wild cards in this strategy. But that's the same wild card every OEM has. But I do believe this is the right allocation of capital. It's a combination of partnerships where it makes sense, efficient partial electrification investments where we have revenue power, and really hitting the EV market in the core of the market in our home market where there's not a lot of competition. Great.