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EBAY FY2026 Q2 IMPROVING

eBay Inc. 실적 발표

Aug 05, 2026 · 17:30 ET Jamie IannoneJohn EgbertPeggy Alford
Buzzberg 분석

Focus category GMV grew 26% in Q2, now over 40% of total GMV.

eBay reported strong Q2 2026 results, exceeding expectations with 14% GMV and revenue growth, driven by focus categories, C2C, and emerging vectors like live commerce and vehicles. The company completed its acquisition of Depop and raised its full-year guidance, indicating confidence in durable growth despite macro headwinds. Strong Q2: GMV and revenue both up 14% YoY; focus categories grew 26%, C2C up over 20%.

Buzzberg 분석 Focus category GMV grew 26% in Q2, now over 40% of total GMV. eBay reported strong Q2 2026 results, exceeding expectations with 14% GMV and revenue growth, driven by focus categories, C2C, and emerging vectors like live commerce and vehicles. The company completed its acquisition of Depop and raised its full-year guidance, indicating confidence in durable growth despite macro headwinds. Strong Q2: GMV and revenue both up 14% YoY; focus categories grew 26%, C2C up over 20%. 전체 분석 보기분석 접기

eBay reported strong Q2 2026 results, exceeding expectations with 14% GMV and revenue growth, driven by focus categories, C2C, and emerging vectors like live commerce and vehicles. The company completed its acquisition of Depop and raised its full-year guidance, indicating confidence in durable growth despite macro headwinds. Strong Q2: GMV and revenue both up 14% YoY; focus categories grew 26%, C2C up over 20%.

  • Acquisition of Depop completed for $1.4B; expected to add ~2.5 pts to Q3 GMV growth.
  • eBay Live GMV grew ~8x YoY; seller and buyer engagement metrics strong.
  • AI-powered listing tools fully ramped in UK, Germany, Australia, driving C2C supply.
Revenue $3.134B +1% QoQ
EPS $1.60 -4% QoQ
Gross margin 73.45% reported
Op margin 21.57% reported

이번 분기에 달라진 점

01
Demand

Focus category GMV grew 26% in Q2, now over 40% of total GMV.

Management cited broad-based GMV strength, with focus category GMV up 26% and C2C GMV up over 20%, and noted active buyers up nearly 2% globally with stronger trends in the US. They acknowledged expected deceleration in Q3 due to lapping dynamics, but expressed confidence in…

02
Demand

eBay Live GMV grew roughly 8x year over year in Q2.

Management cited broad-based GMV strength, with focus category GMV up 26% and C2C GMV up over 20%, and noted active buyers up nearly 2% globally with stronger trends in the US. They acknowledged expected deceleration in Q3 due to lapping dynamics, but expressed confidence in…

03
Demand

C2C GMV outpaced overall, growing over 20% in Q2.

Management cited broad-based GMV strength, with focus category GMV up 26% and C2C GMV up over 20%, and noted active buyers up nearly 2% globally with stronger trends in the US. They acknowledged expected deceleration in Q3 due to lapping dynamics, but expressed confidence in…

04
Guidance

Depop closed for $1.4B; expected to be accretive to operating income by 2028.

Guidance · revenue to $3.095B

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management highlighted continued AI-driven innovation, including the next-gen magical listing experience rolled out to new and reactivated listers in the UK, Germany, and Australia, and enhanced pricing guidance and package size estimation. The agentic search pilot showed promise, and they are integrating natural language capabilities into core search. They also cited structural AI advantages from

수요

수주 및 전환

Management cited broad-based GMV strength, with focus category GMV up 26% and C2C GMV up over 20%, and noted active buyers up nearly 2% globally with stronger trends in the US. They acknowledged expected deceleration in Q3 due to lapping dynamics, but expressed confidence in underlying durability, and highlighted strong early results from Depop investments.

자본지출

투자 및 생산능력

Capex was not explicitly discussed on the call; management only noted efficient AI model training/deployment on their private cloud infrastructure, implying no significant incremental capex pressure.

톤 · Confident

Management conveyed strong conviction in strategy, citing broad-based momentum, raised full-year guidance, and optimistic outlook for growth vectors like eBay Live and Depop, while acknowledging and managing near-term headwinds.

공급망 알파

A1

eBay's Q2 GMV growth of 14% was broad-based, with focus categories growing 26% and C2C growing over 20%, indicating strong consumer-to-consumer momentum.

“Focus category GMV grew 26% in Q2 and eclipsed 40% of total GMV for the first time... C2C GMV grew by over 20% in Q2, outpacing overall GMV.”
Jamie Iannone
A2

eBay's live shopping GMV grew roughly 8x year-over-year, with live sellers seeing median GMV increases three times that of non-live sellers, showing a strong engagement flywheel.

“eBay Live posted another record quarter as GMV grew by roughly 8x year over year... median GMV increase for live sellers is roughly three times that of similar sellers who do not use live.”
Jamie Iannone
A3

eBay's AI-powered magical listing is now fully ramped across major geographies, leading to faster listing times and stronger repeat behavior, which is accelerating C2C supply growth.

“We have now fully ramped the latest generation of magical listing to all new and reactivated listers in the UK, Germany and Australia... seeing compelling uplift on key KPIs.”
Jamie Iannone

향후 가이던스

ImprovingGuidance · revenue to $3.095B · was RAISED last Q
향후 가이던스
지표기간범위중간값상태
Op marginFY2026 Q325.1%–25.6%inline 컨센서스 대비25.35%MAINTAINED
RevenueFY2026 Q3$3.07B–$3.12Babove 컨센서스 대비$3.095BMAINTAINED

가이던스 신뢰도

4 / 6달성 또는 상회
가이던스 신뢰도
제시 시점지표목표 기간가이던스실제결과
FY2026 Q1EPSFY2026 Q2$1.46–$1.51$1.60Met / beat
FY2026 Q1Op marginFY2026 Q227.6%–28.1%21.57%Missed
FY2026 Q1RevenueFY2026 Q2$2.97B–$3.03B$3.134BMet / beat
FY2025 Q4EPSFY2026 Q1$1.53–$1.59$1.66Met / beat
FY2025 Q4Op marginFY2026 Q128.3%–29.2%19.78%Missed
FY2025 Q4RevenueFY2026 Q1$3B–$3.05B$3.089BMet / beat

기업 영향 분석

발표 이후
발표 이후
파트너

Royal Mail is a critical shipping partner for eBay's UK operations, supporting lower-cost delivery options and contributing to eBay's shipping program growth.

“Through our partnerships with InPost and Royal Mail, buyers and sellers can access approximately 50,000 lockers and parcel shops nationwide.”
Jamie Iannone
-4.4%
발표 이후
$85.50$81.72
공급망

Etsy's prior investments in Depop are now part of eBay's acquisition cost, indicating a minor financial linkage between the two companies.

“The purchase price adjustments mainly reflected certain investments that Etsy and Depop made prior to the acquisition close.”
Peggy Alford
-4.4%
발표 이후
$85.50$81.72
공급망공급망 알파

eBay's Q2 GMV growth of 14% was broad-based, with focus categories growing 26% and C2C growing over 20%, indicating strong consumer-to-consumer momentum.