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EBAY FY2026 Q1 RAISED

eBay Inc. 실적 발표

Apr 29, 2026 · 17:30 ET Jamie IannoneJohn EgbertPeggy Alford
Buzzberg 분석

Strategic priorities now ~70% of GMV, grew high-teens

eBay reported a blowout Q1 2026 with GMV up 14%, revenue up 17%, and EPS up 21%, driven by broad-based strength across categories, especially collectibles and motors. The company raised full-year guidance, but cautioned that Q2 will see a deceleration due to lapping difficult comparables and a transitory bullion demand boom. Q1 GMV grew 14% to $22.2bn, revenue grew 17% to $3.09bn, and non-GAAP EPS grew 21% to $1.66, all exceeding guidance.

Buzzberg 분석 Strategic priorities now ~70% of GMV, grew high-teens eBay reported a blowout Q1 2026 with GMV up 14%, revenue up 17%, and EPS up 21%, driven by broad-based strength across categories, especially collectibles and motors. The company raised full-year guidance, but cautioned that Q2 will see a deceleration due to lapping difficult comparables and a transitory bullion demand boom. Q1 GMV grew 14% to $22.2bn, revenue grew 17% to $3.09bn, and non-GAAP EPS grew 21% to $1.66, all exceeding guidance. 전체 분석 보기분석 접기

eBay reported a blowout Q1 2026 with GMV up 14%, revenue up 17%, and EPS up 21%, driven by broad-based strength across categories, especially collectibles and motors. The company raised full-year guidance, but cautioned that Q2 will see a deceleration due to lapping difficult comparables and a transitory bullion demand boom. Q1 GMV grew 14% to $22.2bn, revenue grew 17% to $3.09bn, and non-GAAP EPS grew 21% to $1.66, all exceeding guidance.

  • US GMV growth was particularly strong at 27%, but international growth remained slower at 2% on a FX-neutral basis.
  • Strategic priorities (focus categories, C2C, re-commerce) now represent ~70% of GMV and grew in the high-teens.
  • Collectibles was the largest contributor to GMV growth, with Pokemon's 30th anniversary and sports trading cards driving demand.
Revenue $3.089B +4% QoQ
EPS $1.66 +18% QoQ
Gross margin 74.04% reported
Op margin 19.78% reported

이번 분기에 달라진 점

01
Strategy

Strategic priorities now ~70% of GMV, grew high-teens

eBay reported a blowout Q1 2026 with GMV up 14%, revenue up 17%, and EPS up 21%, driven by broad-based strength across categories, especially collectibles and motors. The company raised full-year guidance, but cautioned that Q2 will see a deceleration due to lapping difficult…

02
AI

Magical listing sparks >50% jump in new listing creation

Management is embedding AI into core marketplace experiences, citing the magical listing tool driving over 50% increase in new listing creation rate and double-digit increases in sold items/GMV per lister, and an agentic search beta showing 50% more search engagement and…

03
AI

Agentic search beta boosts engagement and purchase behavior

Management is embedding AI into core marketplace experiences, citing the magical listing tool driving over 50% increase in new listing creation rate and double-digit increases in sold items/GMV per lister, and an agentic search beta showing 50% more search engagement and…

04
Growth

eBay Live run-rate 8x YoY; expanding internationally

Strategic priorities (focus categories, C2C, re-commerce) now represent ~70% of GMV and grew in the high-teens.

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management is embedding AI into core marketplace experiences, citing the magical listing tool driving over 50% increase in new listing creation rate and double-digit increases in sold items/GMV per lister, and an agentic search beta showing 50% more search engagement and double-digit purchase behavior increases. They view AI as a structural tailwind and are expanding these tools to more markets an

수요

수주 및 전환

C2C momentum strong; U.S., U.K., Germany double-digit growth. Management repeatedly highlighted broad-based growth acceleration, record achievements (e.g., most valuable trading card sold, eBay Live records), and raised full-year guidance, while acknowledging macro challenges but expressing confidence in momentum and strategic execution.

자본지출

투자 및 생산능력

Capital expenditures are forecast at 4-5% of revenue for 2026, with management continuing to invest in AI capabilities, tech stack, and strategic priorities while balancing this with operating leverage and efficiency gains.

톤 · Upbeat

Management repeatedly highlighted broad-based growth acceleration, record achievements (e.g., most valuable trading card sold, eBay Live records), and raised full-year guidance, while acknowledging macro challenges but expressing confidence in momentum and strategic execution.

공급망 알파

A1

Gold and silver bullion provided a 'transitory benefit' to Q1 GMV, but demand normalized by late Q1 and should 'revert to historical levels in Q2', acting as a headwind to reported growth.

“We also saw a transitory benefit to GMV growth from gold and silver bullion in response to precious metal prices, but this demand began to normalize in late Q1 as expected and should revert to historical levels in Q2.”
Jamie Iannone
A2

The sale of a Pikachu Illustrator card for $16M+ is credited as a landmark 'most valuable trading card ever sold at auction', highlighting extreme demand for high-value collectibles.

“Golden facilitated several landmark sales during the quarter, including a Pokemon Pikachu Illustrator card that sold for over $16 million, officially becoming the most valuable trading card ever sold at auction.”
Jamie Iannone
A3

Cross-border growth recovered in key regions like Greater China and Japan, driven by eBay's shipping investments (e.g., Speedpack) during a 'more complex trade environment'.

“We also saw cross-border growth recover across key regions like Greater China and Japan, reinforcing the benefits of our investments and shipping solutions, which are making it easier for buyers and sellers to transact globally amid a more…”
Peggy Alford

향후 가이던스

RaisedGuidance · revenue to 7.25% · was IN LINE last Q
향후 가이던스
지표기간범위중간값상태
EPSFY2026 Q2$1.46–$1.51$1.48GUIDED
Op marginFY2026 Q227.6%–28.1%27.85%GUIDED
RevenueFY20267%–7.5%7.25%RAISED
RevenueFY2026 Q2$2.97B–$3.03B$3BGUIDED

가이던스 신뢰도

2 / 3달성 또는 상회
가이던스 신뢰도
제시 시점지표목표 기간가이던스실제결과
FY2025 Q4EPSFY2026 Q1$1.53–$1.59$1.66Met / beat
FY2025 Q4Op marginFY2026 Q128.3%–29.2%19.78%Missed
FY2025 Q4RevenueFY2026 Q1$3B–$3.05B$3.089BMet / beat

기업 영향 분석

-4.2%
발표 이후
$624.00$597.60
파트너

The integration with Facebook Marketplace is now broadly available, giving eBay access to a larger audience, potentially driving qualified traffic to sellers.

“Following a successful pilot of eBay inventory and Facebook marketplace search results last quarter, this integration has transitioned to general availability.”
Jamie Iannone
+17.6%
발표 이후
$326.85$384.40
파트너

eBay is partnering with direct brands like Marks & Spencer to expand its live shopping offerings.

“In March, we held our first direct-from-brand live shopping event with Marks & Spencer in the UK.”
Jamie Iannone