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EBAY FY2025 Q4 IMPROVING

eBay Inc. 실적 발표

Feb 18, 2026 · 17:00 ET Jamie IannoneJohn EgbertPeggy Alford
Buzzberg 분석

Acquiring Depop for $1.2B to strengthen C2C and Gen Z reach

EBay reported strong Q4 2025 results, with GMV, revenue, and EPS all beating expectations, driven by broad-based strength in focus categories, C2C, and U.S. growth. The company guided to continued strong growth in 2026, but acknowledged some tailwinds from bullion sales and marketing benefits are lapping. They announced the acquisition of Depop to accelerate their C2C strategy in fashion. Q4 GMV grew 8% organically to $21.2B, with U.S. GMV up 19%, but international declined 1%.

Buzzberg 분석 Acquiring Depop for $1.2B to strengthen C2C and Gen Z reach EBay reported strong Q4 2025 results, with GMV, revenue, and EPS all beating expectations, driven by broad-based strength in focus categories, C2C, and U.S. growth. The company guided to continued strong growth in 2026, but acknowledged some tailwinds from bullion sales and marketing benefits are lapping. They announced the acquisition of Depop to accelerate their C2C strategy in fashion. Q4 GMV grew 8% organically to $21.2B, with U.S. GMV up 19%, but international declined 1%. 전체 분석 보기분석 접기

EBay reported strong Q4 2025 results, with GMV, revenue, and EPS all beating expectations, driven by broad-based strength in focus categories, C2C, and U.S. growth. The company guided to continued strong growth in 2026, but acknowledged some tailwinds from bullion sales and marketing benefits are lapping. They announced the acquisition of Depop to accelerate their C2C strategy in fashion. Q4 GMV grew 8% organically to $21.2B, with U.S. GMV up 19%, but international declined 1%.

  • Full-year 2025 GMV grew ~6% to ~$80B, with focus categories, C2C, and re-commerce making up ~66% of GMV.
  • Acquiring Depop for ~$1.2B is expected to close in Q2 2026 and add ~1-2 pts to GMV growth.
  • Guidance for 2026 assumes GMV growth similar to 2025, with a strong Q1 (10-12% growth).
Revenue $2.965B reported
EPS $1.41 reported
Gross margin 71.37% reported
Op margin 20.27% reported

이번 분기에 달라진 점

01
M&A

Acquiring Depop for $1.2B to strengthen C2C and Gen Z reach

EBay reported strong Q4 2025 results, with GMV, revenue, and EPS all beating expectations, driven by broad-based strength in focus categories, C2C, and U.S. growth. The company guided to continued strong growth in 2026, but acknowledged some tailwinds from bullion sales and…

02
AI

AI-powered listing experience boosts new listings by over 50%

Management emphasized AI as a core driver of growth, citing the next-gen magical listing experience, agentic search, and AI-powered card scanning. They highlighted early adoption metrics like 15 million cards scanned and 95% customer satisfaction, and expressed confidence in…

03
Demand

U.S. GMV accelerated to nearly 19% growth in Q4

Management highlighted broad-based growth, multiple years of investments paying off, and strong momentum into 2026, while acknowledging specific headwinds in international markets.

04
Growth

eBay Live GMV run rate up roughly 7x year-over-year

Acquiring Depop for ~$1.2B is expected to close in Q2 2026 and add ~1-2 pts to GMV growth.

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management emphasized AI as a core driver of growth, citing the next-gen magical listing experience, agentic search, and AI-powered card scanning. They highlighted early adoption metrics like 15 million cards scanned and 95% customer satisfaction, and expressed confidence in positioning for agentic commerce with partnerships like OpenAI.

수요

수주 및 전환

U.S. GMV accelerated to nearly 19% growth in Q4. Management highlighted broad-based growth, multiple years of investments paying off, and strong momentum into 2026, while acknowledging specific headwinds in international markets.

자본지출

투자 및 생산능력

Capex is forecast to be 4% to 5% of revenue for 2026, reflecting consistent infrastructure investment.

톤 · Confident

Management highlighted broad-based growth, multiple years of investments paying off, and strong momentum into 2026, while acknowledging specific headwinds in international markets.

공급망 알파

A1

eBay's U.S. growth, which accelerated to 19% in Q4, is partially driven by 'less durable' demand for bullion and collectible coins, but the underlying momentum is broad, and they guide for strong growth in 2026.

“The deterioration in Q4 was due to trade policy changes, and we expect that trend to continue.”
Peggy Alford
A2

The Depop acquisition is expected to contribute 1-2 points to GMV growth in 2026, but be a low single-digit headwind to operating income and EPS growth initially, becoming accretive by 2028.

“We expect Depop would contribute 1 to 2 percentage points to total FX-neutral GMV growth year-over-year in 2026.”
Peggy Alford
A3

eBay's UK C2C remonetization is now complete, and a change to net revenue recognition for its UK shipping program will pressure take rate in 2026.

“We are switching our accounting treatment for this program from gross to net revenue recognition, which will modestly pressure our take rate in 2026.”
Peggy Alford

향후 가이던스

ImprovingGuidance · revenue to $3.025B
향후 가이던스
지표기간범위중간값상태
EPSFY2026 Q1$1.53–$1.59$1.56GUIDED
Op marginFY2026 Q128.3%–29.2%28.75%GUIDED
RevenueFY2026 Q1$3B–$3.05B$3.025BGUIDED

가이던스 신뢰도

2 / 3달성 또는 상회
가이던스 신뢰도
제시 시점지표목표 기간가이던스실제결과
FY2026 Q1EPSFY2026 Q2$1.46–$1.51$1.60Met / beat
FY2026 Q1Op marginFY2026 Q227.6%–28.1%21.57%Missed
FY2026 Q1RevenueFY2026 Q2$2.97B–$3.03B$3.134BMet / beat