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BBY FY2027 Q2 RAISED

Best Buy Co., Inc. 실적 발표

Aug 27, 2026 · 08:00 ET Corie BarryJason BonfigMolly O'Brien
Buzzberg 분석

Raised full-year guidance on strong Q2 and momentum

Best Buy delivered a strong Q2 FY27 beat (comp +4.1%, EPS +15%), driven by computing, TVs, and emerging categories, with notable strength in services and B2B. Management raised full-year guidance on continued momentum. Key signals include a major RGB TV push, a growing marketplace, and intentional inventory builds ahead of memory price increases. Q2 comp sales grew 4.1%, well above the ~1% guide, aided by new product cycles (TVs, smartphones, AI wearables) and a big tax refund season.

Buzzberg 분석 Raised full-year guidance on strong Q2 and momentum Best Buy delivered a strong Q2 FY27 beat (comp +4.1%, EPS +15%), driven by computing, TVs, and emerging categories, with notable strength in services and B2B. Management raised full-year guidance on continued momentum. Key signals include a major RGB TV push, a growing marketplace, and intentional inventory builds ahead of memory price increases. Q2 comp sales grew 4.1%, well above the ~1% guide, aided by new product cycles (TVs, smartphones, AI wearables) and a big tax refund season. 전체 분석 보기분석 접기

Best Buy delivered a strong Q2 FY27 beat (comp +4.1%, EPS +15%), driven by computing, TVs, and emerging categories, with notable strength in services and B2B. Management raised full-year guidance on continued momentum. Key signals include a major RGB TV push, a growing marketplace, and intentional inventory builds ahead of memory price increases. Q2 comp sales grew 4.1%, well above the ~1% guide, aided by new product cycles (TVs, smartphones, AI wearables) and a big tax refund season.

  • Full-year comp sales guidance raised to 1.9%-3% and EPS raised to $6.70-$6.90, driven by momentum in back-half initiatives (incl. GTA VI launch, NFL Sunday Ticket).
  • TV sales grew >10% y/y, led by new RGB TV launch (exclusive) and early-stage multi-year replacement cycle for 2020 TV cohorts.
  • Computing ASPs rose mid-teens as memory costs flow through; Best Buy is managing inventory by forward-buying to mitigate price increases, yet unit demand is slowing.
Revenue $9.779B +9% QoQ
EPS $1.47 +15% QoQ
Gross margin 23.91% reported
Op margin 4.31% reported

이번 분기에 달라진 점

01
Guidance

Raised full-year guidance on strong Q2 and momentum

Guidance · revenue to $42.55B

02
Demand

Home theater TV sales grew over 10% in Q2

Management reported better-than-expected Q2 comparable sales growth of 4.1%, with strength in computing, home theater, and emerging categories, and noted August month-to-date comps at the high end of the 1-3% Q3 range. They reiterated a value-focused consumer but willingness to…

03
Product Innovation

Best Buy is only national retailer for RGB TVs

Full-year comp sales guidance raised to 1.9%-3% and EPS raised to $6.70-$6.90, driven by momentum in back-half initiatives (incl. GTA VI launch, NFL Sunday Ticket).

04
Marketplace

Marketplace GMV expected to reach $1.3 billion this year

TV sales grew >10% y/y, led by new RGB TV launch (exclusive) and early-stage multi-year replacement cycle for 2020 TV cohorts.

AI, 자본지출 및 수요 분석

AI

플랫폼 및 수익화

Management highlighted AI as a significant growth driver, citing strong demand for AI glasses and virtual reality, with dedicated Meta spaces exceeding expectations and plans to expand this model to other vendors. They also launched AskBlue, a conversational AI shopping assistant, and completed a commerce integration with OpenAI, positioning Best Buy at the forefront of AI-enabled commerce.

수요

수주 및 전환

Management reported better-than-expected Q2 comparable sales growth of 4.1%, with strength in computing, home theater, and emerging categories, and noted August month-to-date comps at the high end of the 1-3% Q3 range. They reiterated a value-focused consumer but willingness to spend on innovation and replacement cycles, raising full-year guidance.

톤 · Confident

Management expressed confidence in the business momentum, citing 10 consecutive quarters of computing growth, strong home theater performance, and raising full-year guidance.

병목

Componentspersistent

Industry-wide memory cost increases are raising product costs, particularly in computing.

Higher memory costs pressure product margins in computing, though management is mitigating with buying earlier and vendor partnerships.

“We continue to navigate impacts from the industry-wide memory cost increases.”
Jason Bonfig

공급망 알파

A1

Best Buy took deliberate, forward-purchased inventory positions in computing ahead of memory-driven price increases, which is why ASPs are up mid-teens while units are down high-single-digits, but the company expects to remain well-stocked.

“we have visibility that prices are going to go up and we have an opportunity to buy a little bit earlier we will bring in that inventory a little bit earlier and we did that in Q1 you're still seeing that happening in Q2”
Jason Bonfig
A2

Best Buy's TV growth (over 10% y/y) is driven by an expected multi-year replacement cycle from 2020's elevated industry sales of ~49 million TVs, alongside the new RGB TV technology.

“And that is all factored in. For computing, the Windows 10 end of life in Q3 did create a quarter that was obviously more substantial from a growth perspective for computing, and we are comping up against that.”
Jason Bonfig
A3

Best Buy's continued investment in major appliances (pricing, speed, availability) is driving a 'material improvement' in growth trends, with next-day delivery now available in 'almost all metro delivery locations' vs. less than half in Q1.

“For example, we provide next-day availability in almost all metro delivery locations. compared to less than half of those locations in Q1.”
Jason Bonfig

향후 가이던스

RaisedGuidance · revenue to $42.55B · was IN LINE last Q
향후 가이던스
지표기간범위중간값상태
CapexFY2027$0.75B$0.75BGUIDED
EPSFY2027$6.70–$6.90$6.80RAISED
Op marginFY20274.4%–4.5%4.45%RAISED
RevenueFY2027$42.3B–$42.8B$42.55BRAISED
RevenueFY2027 Q3$42.3B–$42.8B$42.55BGUIDED

가이던스 신뢰도

0 / 1달성 또는 상회
가이던스 신뢰도
제시 시점지표목표 기간가이던스실제결과
FY2027 Q1Op marginFY2027 Q23.9%0.043%Missed

기업 영향 분석

+4.1%
발표 이후
$573.95$597.60
파트너

Best Buy is investing heavily in dedicated Meta lab spaces (900 sq ft each, 50+ locations), indicating strong demand for Meta's AI glasses and VR, which could translate to robust hardware sales for Meta.

“Meta is a really good example of where we have a partnership with a brand new technology and the way that that shows up in our experience, whether it be digital or physical is best in class.”
Jason Bonfig
OPENAI
비상장 기업
파트너

The integration allows consumers to purchase Best Buy products directly within ChatGPT, positioning OpenAI as an emerging commerce channel and deepening the partnership.

“We recently completed our commerce integration with OpenAI. Customers can now discover products, receive recommendations, and complete purchases for Best Buy directly within ChatGPT.”
Jason Bonfig
+0.6%
발표 이후
$13.74$13.82
파트너

Best Buy's gaming sales decline is purely a lap of Nintendo's successful Switch 2 launch last year, highlighting the massive impact that product had in the prior year.

“As expected, we saw comparable sales decline in our traditional gaming category as we lapped the successful launch of the Switch 2 in June of last year.”
Corie Barry
-7.8%
발표 이후
$234.98$216.59
파트너

Best Buy expects Grand Theft Auto VI to be a major driver of gaming category sales and accessory sales in Q4, signaling a major Q4 launch is expected to drive hardware sales.

-2.1%
발표 이후
$974.85$954.79
+4.6%
발표 이후
$310.58$324.92
+3.6%
발표 이후
$469.00$485.75
공급망공급망 알파

Best Buy took deliberate, forward-purchased inventory positions in computing ahead of memory-driven price increases, which is why ASPs are up mid-teens while units are down high-single-digits, but the company expects to remain well-stocked. — This shows the DRAM/NAND price surge is driving real inventory hoarding and price hikes through the PC supply chain, and suggests memory pricing pressure will continue to affect margins for computer OEMs and component suppliers.

+2.4%
발표 이후
$24.15$24.74
-6.2%
발표 이후
$9,610.00$9,010.00
-4.2%
발표 이후
$264,750.00$253,500.00
공급망공급망 알파

Best Buy's TV growth (over 10% y/y) is driven by an expected multi-year replacement cycle from 2020's elevated industry sales of ~49 million TVs, alongside the new RGB TV technology. — The upcoming replacement cycle for TVs, not just RGB innovation, is driving a broad-based sales lift, suggesting TV panel makers and TV brands could see a sustained demand tailwind beyond just the holiday season.

-6.5%
발표 이후
$238.40$223.00
-4.3%
발표 이후
$209.56$200.50
-4.3%
발표 이후
$333.57$319.12
공급망공급망 알파

Best Buy's continued investment in major appliances (pricing, speed, availability) is driving a 'material improvement' in growth trends, with next-day delivery now available in 'almost all metro delivery locations' vs. less than half in Q1. — Best Buy is aggressively using its supply chain to compete on speed in appliances, which could pressure competitors' market share and force a competitive response on fulfillment capabilities.