Liverpool FC Looks to Expand Fan Base in US

Summary

Liverpool FC CEO Billy Hogan discusses the club's strategy to grow its US fan base through summer tours, digital platforms, and commercial partnerships. He addresses the positive impact of the World Cup on football, the club's openness to minority investment, the transition to a new manager, and the balance between commercial growth and community roots. No investable securities or tradable ideas are presented.

• Liverpool FC aims to expand its US fan base via tours and digital engagement.
• The club has 26 million US fans and 40% US-based corporate partners.
• The 2026 World Cup is seen as a positive catalyst for football growth.
• FSG acknowledged exploring a strategic minority investment from a consortium.
• New manager Arne Slot begins a transition with a focus on attacking football.
• Revenue growth pillars include e-commerce, content, and social media (225M followers).
• The club balances hospitality premiumization with affordable GA pricing.
• Liverpool FC Foundation engages in community work during the US tour.