ETFs Are 'Absolutely' Mainstream: Maier

Watch on YouTube ↗  |  August 10, 2026 at 19:47  |  8:58  |  Bloomberg Markets
Speakers
Jon Maier — Chief ETF Strategist, JPMorgan Asset Management
Eric Balchunas — Senior ETF Analyst, Bloomberg Intelligence

Summary

JPMorgan’s Jon Maier explains that active ETFs are now mainstream, with active fixed income leading flows. He specifically highlights JPRF as a low-duration preferred ETF that outperforms passive peers and fits extended fixed income allocations. Co-host Eric Balchunas pushes back by arguing that SGOV’s risk-free 3.8% yield makes cash-like T-bills more attractive than active bonds until yields fall. The conversation also touches on thematic ETFs, leveraged ETF risks, and model portfolio distribution.

  • Active ETF launches reached 86% of all new launches, with $58 billion in July flows, signaling mainstream adoption
  • Jon Maier highlights JPRF, a JPMorgan preferred ETF with 4.8 duration, as a strong way to outperform passive fixed income peers
  • Eric Balchunas defends cash positions in SGOV, citing a 3.8% risk-free yield and the failure of aggregate bond ETFs to hedge equity downturns
  • Maier notes active fixed income managers can outperform by accessing securitized and off-benchmark parts of the market
  • Model portfolios are a key driver of ETF flows, offering sticky assets and institutional-style allocation for retail investors
  • Thematic ETFs remain popular but Maier argues active stock selection based on fundamentals is superior to thematic index rules
  • Leveraged ETFs are discussed as short-term trading instruments with significant compounding risks for longer holding periods
Ideas
Jon Maier Chief ETF Strategist, JPMorgan Asset Management 1:31
JPRF preferred ETF offers low-duration outperformance
JPMorgan's recently converted ETF JPRF, a preferred fund, consistently outperforms its passive peers and carries a low 4.8 duration. In a fixed income environment where active management can better manage duration and access off-benchmark securities, JPRF is particularly attractive for extended fixed income allocations and will likely see strong demand.
Eric Balchunas Senior ETF Analyst, Bloomberg Intelligence 1:57
SGOV provides safe 3.8% yield over bonds
Holding cash-like instruments such as SGOV, which gives exposure to T-bills with a 3.8% yield and essentially no risk, is currently more attractive than active fixed income. Until those yields decline, there is little reason to shift out of this stable cash position, especially since broad bond ETFs like the Agg have failed to provide downside protection during stock downturns.
Up Next

This Bloomberg Markets video, published August 10, 2026, features Jon Maier, Eric Balchunas discussing JPRF, SGOV. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Jon Maier, Eric Balchunas  · Tickers: JPRF, SGOV