Property Play: The World Cup effect for commercial real estate

Watch on YouTube ↗  |  July 14, 2026 at 12:29  |  30:01  |  CNBC
Speakers
Gil Borok — CEO, Colliers U.S. and Latin America

Summary

Colliers US and Latin America CEO Gil Borok discusses how major sporting events create long-term real estate plays through infrastructure investment and mixed-use development. He then gives sector-level views on commercial real estate, highlighting office as an opportunity for equity buyers, continued health in industrial and multifamily, near-peak pricing in retail, and strong data center demand constrained by power availability. He also touches on AI's impact on office work and Colliers' measured approach to adopting AI while emphasizing the primacy of relationships.

  • Gil Borok explains how World Cup and Olympics trigger infrastructure build-up that benefits host city real estate over decades.
  • He describes the 'live-work-play' trend where stadiums anchor retail, residential, and entertainment development.
  • He identifies office as a good buy for equity investors given improved pricing and return-to-office mandates.
  • Industrial real estate remains healthy with e-commerce tailwinds despite a slowdown from pandemic peaks.
  • Multifamily is a good space due to slowing new supply, housing shortage, and high interest rates boosting rental demand.
  • Retail real estate is near peak pricing, making it an unattractive investment at the moment.
  • Data center demand far outpaces power supply, creating strong near-term momentum, but efficiency gains could pose long-term risk.
  • Grocery-anchored retail is popular and could offer value at the right price.
Ideas
Gil Borok CEO, Colliers U.S. and Latin America 22:29
Data center demand outstrips power supply.
Data center real estate demand will continue to far outpace supply for the foreseeable future, driven by power constraints and limited available power, though long-term efficiency gains could eventually reduce space needs.
Gil Borok CEO, Colliers U.S. and Latin America 24:59
Office offers equity buyer opportunities now.
Office commercial real estate presents buying opportunities for equity buyers because pricing has reached equilibrium, and quality buildings with amenities are seeing high demand while older product is being converted or removed, reducing supply.
Gil Borok CEO, Colliers U.S. and Latin America 25:20
Industrial real estate healthy, e-commerce tailwinds.
Industrial real estate has slowed from pandemic highs but remains healthy, with tailwinds from e-commerce and a mix of online and in-store shopping supporting ongoing demand.
Gil Borok CEO, Colliers U.S. and Latin America 25:55
Multifamily benefits from housing shortage, renters.
Multifamily real estate is a good space because supply growth has slowed, the U.S. has a housing shortage, and high interest rates keep more people renting.
Gil Borok CEO, Colliers U.S. and Latin America 26:13
Retail real estate near peak pricing, avoid.
Retail real estate is not a great place to invest now because it has recovered to near-peak pricing, offering limited upside for investors.
Gil Borok CEO, Colliers U.S. and Latin America 26:38
Grocery-anchored retail popular, find right price.
Grocery-anchored retail properties are popular and may offer opportunities if acquired at the right price, as essentials-focused retail remains in demand.
Up Next

This CNBC video, published July 14, 2026, features Gil Borok discussing Data center real estate, Office commercial real estate, INDS, XLRE, XRT, Grocery-anchored retail real estate. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Gil Borok  · Tickers: Data center real estate, Office commercial real estate, INDS, XLRE, XRT, Grocery-anchored retail real estate