Breaking Down Apple's Q3 Results and Outlook

Watch on YouTube ↗  |  July 30, 2026 at 21:53  |  4:10  |  Bloomberg Markets
Speakers
Mark Gurman — Chief Correspondent, Bloomberg News

Summary

Apple's fiscal Q3 results beat on iPhone and Mac but missed on services and China revenue. Mark Gurman breaks down the numbers, highlighting the Mac's outperformance and its emerging role as an AI machine, and he previews a strong upcoming product cycle that could boost sales and margins.

  • Apple Q3 revenue of $109.42B and EPS of $2.22 beat Wall Street estimates.
  • iPhone revenue beat at $54.25B, while services revenue missed at $30.7B.
  • Mac revenue destroyed estimates, coming in north of $10B, driven by in-house silicon.
  • Greater China revenue of $18.8B missed the $19.5B estimate amid rising competition.
  • Mark Gurman points to Mac's momentum and its positioning as the AI machine of choice.
  • Upcoming launches of iPhone 18 Pro/Pro Max, a foldable iPhone, and new Watches are expected to drive strong demand.
  • Price increases are seen as margin-supportive without hurting sales, a positive for the next quarter.
Ideas
Mark Gurman Chief Correspondent, Bloomberg News 2:23
Mac is now the AI machine of choice.
Upcoming launches of iPhone 18 Pro/Pro Max, a foldable iPhone, and new Apple Watches in 5-7 weeks will drive significant demand, while price increases are expected to hold margins steady or better without hurting sales, setting up a strong quarter for Apple.
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Speakers: Mark Gurman  · Tickers: AAPL