AI Takes Center Court at the US Open

Watch on YouTube ↗  |  August 23, 2026 at 14:56  |  7:33  |  Bloomberg Markets
Speakers
Jonathan Adashek — Senior Vice President, IBM
Sam Querrey — Retired American tennis pro

Summary

IBM and the US Open are expanding AI features for fans, players, and coaches. Jonathan Adashek outlines live updates, serve quality, match chat, key moments, and dynamic win probability. Sam Querrey explains how coaches use the app to simplify data into match tactics, and the conversation also covers the US Open atmosphere and automated line calls.

  • IBM marks its 35th year as US Open technology partner.
  • New AI features include live updates, serve quality, match chat, key moments, and dynamic win probability.
  • Serve quality is data-driven and uses 21 body points plus racket and limb movement.
  • Coaches and players use IBM app data to distill key match tactics and scout opponents.
  • The platform reaches about 14 million digital users annually.
  • Sam Querrey highlights the US Open night-session atmosphere in Arthur Ashe Stadium.
  • Automated line calls are discussed in the context of high prize money.
Ideas
Jonathan Adashek Senior Vice President, IBM 0:16
IBM's US Open AI deepens fan engagement.
IBM is expanding its 35-year US Open partnership with fan-facing AI features—live updates, serve quality, match chat, key moments, and dynamic point-by-point win probability—that deepen engagement and reach 14 million digital users, demonstrating IBM's ability to deploy AI at scale.
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Speakers: Jonathan Adashek  · Tickers: IBM