Longevity Boom Reaches America’s Pets

Watch on YouTube ↗  |  August 16, 2026 at 13:51  |  5:49  |  Bloomberg Markets
Speakers
Anna Edney — Bloomberg News National Health Care Reporter

Summary

Bloomberg's Anna Edney discusses how US pet owners are extending human longevity and wellness trends to their dogs, using supplements, red light therapy and rapamycin. US pet spending is projected to reach $165 billion in 2026, with the pet supplement market expected near $2.9 billion this year. She highlights Elanco among companies working on pet longevity and disease treatments, while veterinarians urge caution about unproven products.

  • Pet owners are applying human longevity and wellness treatments to their pets.
  • Treatments include peptides, red light therapy and rapamycin.
  • US pet spending is projected to reach $165 billion in 2026.
  • The pet supplement market is expected near $2.9 billion this year and is increasingly marketed for longevity.
  • Veterinarians warn that unproven supplements may cause pet illness.
  • Elanco's CEO says better care, vaccines and nutrition have already extended pet lifespans.
  • Elanco and Loyal are working on pet longevity and disease treatments.
  • A Texas A&M dog aging project is studying rapamycin but results are still early.
Ideas
Anna Edney Bloomberg News National Health Care Reporter 2:56
US pet spending is rising to $165B.
US pet spending is projected to reach $165 billion in 2026 as owners extend human longevity and wellness trends to their pets, supporting demand for veterinary visits, pet food, toys, supplements, longevity drugs and red light therapy.
PAWZ HIGH
Anna Edney Bloomberg News National Health Care Reporter 3:21
Pet supplement market is growing.
The pet supplement market is expected to reach about $2.9 billion this year, and supplement makers are rebranding senior-dog products as longevity products, indicating a specific growth area within pet spending.
Pet supplement market MED
Anna Edney Bloomberg News National Health Care Reporter 4:48
Elanco's pet longevity pipeline can add years.
Elanco's CEO says the industry has already extended pet lifespans through better care, vaccines and nutrition, and Elanco is working on treatments for diseases that kill pets, which could add another five to ten years and supports the company's animal health pipeline.
ELAN MED
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This Bloomberg Markets video, published August 16, 2026, features Anna Edney discussing PAWZ, Pet supplement market, ELAN. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Anna Edney  · Tickers: PAWZ, Pet supplement market, ELAN